How Effective is the Combination of Your Main Product and Ancillary Texts?

At the beginning of our A2 course we was asked to curate a music video, a digipak and a website, the aim of my music video was by use of different camera angles, shots and location to portray a clear story line, with effective use of a performance aspect. The aim of my Digipak was to follow the codes of conventions of the indie genre by giving the fans content, by use of pencil art, typography, while keeping a consistent black and white theme. And finally the theme of my website was to increase the bands fan base by use of blogs, social media and original music. So although all three products have different aims, they all contain consistent themes and the combination of the products allows for a professional project.

Colour SchemeWe kept the products combined by the use of the same themes and styles, one of which being a colour scheme. I believe that by the use of a consistent colour scheme throughout a whole range of products allows fans to easily recongise your content, the colours I used was white, black and occasionally red. Using the red not as frequently was an effective marketing tool for the products allowing contrast, therefore causing it to stand out. This colour scheme I combined right throughout all the products, even on the merchandise following the conventions of my research.

LogoRight at the beginning of the course I discovered a graphic online which I believed represented the band perfectly and decided to draw a copy of it myself, then use it as the bands logo – the key to combining all the products. I believe that using a logo is a great way for everyone to know what products are yours, to create a synergy.

Album Front Cover

Website Merchandise

Across All Social Media’s

Costume Another important factor when combining all three products was the use of costume, always keeping the costume consistent. During the creation and maintenance of all three products there was always careful consideration of what the band was wearing, even when casting for the right people for our project we kept in mind the sense of style. We stuck to the indie theme, same as our genre in all photo shoots, social media content, music video shooting to create an image which thus creates a connection between the content I have created.

Font Another key factor in how I kept my products combined was by the use of consistent font choices. But during my website and digipak I focused on using a type writer font to maintain the theme of the indie genre. I believe the font alone has played a key factor in achieving the combination of three products as it allows the audience to see consistency across all mediums and would be able to recongise it as the bands branding.