The use of a large image captures the audience’s attention and introduces the protagonists of the film to the audience.

Magazine name banner at the two corners of the page

Fact box informs the reader about the upcoming film

Page number and website at the footer at the bottom of the page

Banner surrounding page

Small image film strip at the bottom of the page signify key moments in the film – the images are used to create excitement for the audience

Conventional column format of text and the use of a subtitle. White writing on a black background is used to make the text stand out

Star rating informs the reader of a critical analysis of the film

A circular box informs the audience where they can see the film and what formal it will be shown in; 2D, 3D and can be seen at the IMAX

The title uses the colour scheme of white on red, the font style is bold and therefore appeals to the audience, the banner also informs the audience of when the film will be shown and adds a star certificate.

Year of the film/ magazine printed copy

The unconventional placement of an image at the top of a double page spread means that the focus is of the women, the frame of the image links to a cinema screen therefore appealing to an audience further. The fact that the woman is pointing her gun towards the text implies that it is important as the viewer we read about her story and I got the impression that by reading about her story. I am given the women hope like a game which has been paused by reading on I am able to help an avatar.

The use of a small poster banner signifies the other main characters in the film this is established due to the fact that the women in the image are wearing the same sort of clothing. The representation of the women in the image is unconventional as women are generally seen in provoking poses which links to the conventional sexual representation of women. However here they look dominant, and powerful, a force not to be reckoned with.

Unconventionally there is not a large banner title and the column paragraphs are small however the first letter in the column is large and bold therefore attracting the audience’s attention to the description of the paragraphs.

There are small descriptions/ subtitles on the double page spread

There is a conventional black and white colour scheme used on the page the white background represents a clear background and allows the black text and image to stand out. The use of a white background also enhances the image as there are a lot of grey hues specifically in the background and on the women’s armour

Page number written at the footer of the page

Along the side of the page here there is a comic strip describing some key roles other actors in the film have starred in. The purpose of this is to interest the audience and enhance the possibility of an individual watching the film

The title ‘screen’ is very eye catching and therefore engages the audience to read the magazine article.

The second page of the magazine is predominantly images with the large image of Jack Sparrow from the new film used to catch the audience’s attention.

The black banner at the top of the page informs the reader that they are able to vote for their favourite film.

A subtitle is used to inform the audience of the meaning of the star system in the data graph in the columns of text.

The graph is conventionally in the centre of the text so that the graph catches the reader’s attention. The use of a graph also informs the magazine is factual

The text describing the film has been written in a conventional column style however the text also shapes around the data graph.

The black box is used to highlight key words used in yellow. This effect is very powerful as the yellow is so vibrant

The graph has been coloured red so that it stands out however the red hue colour scheme can also be linked to Jack Sparrows headband and the star rating system which is also red.

The Family Secret

The Family Secret

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I have chosen to experiment with letter styles for the title of the magazine double page spread. I think that this text style would be better suited to surround an object. However I do think that the different sized letters are interesting.

The second style I tried out was the use of shadowing by highlighting the word this technique is not as effective as it doesn’t look professional. I have experimented with the font ‘Baskerville old’ and enlarged the font side to determine whether the font would be effective if it was enlarged as the background of the double page spread in the same way that the double page spread Florence and The Machine used a large letter next to her text on the double page spread. The use of a large letter is a conventional use of wording at the beginning of a column of text for a magazine double page spread.

S SS

S SSSSS

SSS

These boxes of ‘S’ show different colour schemes I could use to make the title or further use in my final banner. The boxes represent the conventional style of Channel fours advertising. 4OD predominantly use blue as there branding and they use a bold italic style. The Bold use of text makes the wording stand out as well as the colour choice. Channel four whenever they advertise a programmer they conventionally use a darker colour for the text and a paler tone for the background banner. The use of a banner means that the text is the focal point in comparison to the image however channel four conventionally use the colour schemes of the text and banner to enhance the image by reflecting or harmonising with the colour hue/ tones in the image. For example if there is an image of a man wearing a grey t-shirt channel four may use a grey banner to link to the image. Therefore when I write my double page spread I will need to make sure that the colour scheme of the page links to the colouring of the image. I must also consider how the colouring of the entire media texts link and what these colour schemes represent to the demographic audience.

The Family Secret

The Family Secret

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The kerning between each letters in these two examples are the same and the shadowed reflection underneath the text is pointing to the left which means the text is easier to read for the individual. The spacing between each new word is quite large therefore the reader may feel that reading a sentence in this italic style; Arial at this size could be difficult. I like the shadowed reflections underneath the text I believe the most effective font is the second as it is fuzzy and therefore represents my mums past and the way that she is able to confidently talk about her childhood in the documentary. Her confidence is represented through the defined italic style predominantly on the baseline. I have overlaid two different texts in altering colours in these three text

experiments. The first experiment is effective and has a ghostly effect as the blue font is traveling down the black fonts in a left direction. I have chosen to experiment with black grey and blue as channel four conventionally use this colour scheme and the predominant use of black and grey can link to the documentary’s footage as a lot of the footage uses a black colour filter to represent my mum talking about the past. The second text experiment uses grey and blue, the blue text is traveling upwards and looks as if it is trying to escape from the partnership this could be linked to my mums own struggle to find out who she really is as she looks back at her childhood. I believe the third text experiment on this page is the most effective as the grey text shadows the black text and neither colour is too over powering.

The Family Secret

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The Family Secret

The Family Secret

In this next experiment I have layered three coloured texts, this is not a successful experiment as the text looks too overpowering and crowded therefore this font style is not suitable as it would not appeal to my target demographic.

In this text experiment I have highlighted some of the letters in the words. The text then looks like it has been cut out and pasted in an order. This style could represent the past and present which is discussed in the documentary or it could represent the two different opinions from my mum and nan. I believe the most effective font here is the black and white scheme, I like that the text is reversible and could link to the way I have filmed the documentary specifically looking at the past and then looking at the present day using colour in my footage. A disadvantage to this style is that it doesn’t look very professional and the blue text especially could resemble a sweet wrapper therefore I am unlikely to use the font style in my double page spread.

The wide spacing between this text could mean that the reader of the magazine article finds it hard to read as their eyes have to travel a longer distance over the page. The second text is shattered and represents how past and the present are a continuous theme in the documentary. The reflection of the text has been added using text effects. The use of a reflection links to the reflective nature of the documentary.This font style; ‘Webbing Text B’ is a conventionally formal font which would be used in newspaper titles such as the Daily Mail. The elegant font style signifies the documentary is about something importance and appeals to an upper class demographic audience or materialists who are pivotal around the identity of a brand. A disadvantage to this font is that it is likely to attract a different demographic to the one I have targeted for my documentary around and the font is not a conventional style used in a Channel four media product. Therefore I am unlikely to use this text style as I believe it is important that all of my media texts represent continuity.

This last text style has been inspired by Avicii’s song; ‘The days’ in which a spray painter artist spray paints the lyrics to the music video. I have used a stencil text face and added boxes over the text to darken the text so the font looks as if it has been spray painted. The style is interesting however I don’t think it would advertise the documentary successful or appeal to my target demographic.