#inbound12

80%

of Americans age 18-34 are influenced by blogs when making purchase decisions

- Burst Media Survey, 2012

#inbound12

meet charlie.

Charlie Wants To Buy A Digital Camera

But he’s not sure which digital camera to buy

#inbound12

90%

of Americans go to search engines when looking for information prior to buying a product online.

- eMarketer

Charlie Needs to Learn More

And he knows just where to look…

#inbound12

White

You Can Educate Charlie.

7

Are my customers finding content about my product online?

Is the content that they’re finding mine – and is it on my website?