E4 STYLE GUIDEGeorge Lewthwaite

■I believe it is integral to producing a believable poster and advert that we use the correct channel branding. Thankfully, E4 have released a style and identity guide for their channel branding, allowing us to use the exact images, logos and fonts that they use on the real advertisements.

■This is the tag that traditionally appears at the bottom right of original E4 series posters, and acts as an animation on their original adverts. By experimenting with this, we can apply our own serial name of “Halls” to the text, as well as adding the date when it will be broadcast.

■ This is the E4 font and type face which is used consistently throughout E4 branding, on posters and advertisements. We will need to export this font onto a different format in order to write our own titles and taglines in this form. It is important to use this font and format otherwise there will be an inconsistency in our branding.