Communication and promotion of cultural projects

Anastasia Nurzhynska

One of the criteria for evaluating Creative Europe projects is a project’s approach tocommunication, promotion and dissemination of information about the project’s activities and results.

Evaluation of your project’s communication component

1. Developing a communication strategy

2. Description of the process for dissemination of information about the project’s activities and results

3. Sufficient time and resources for communication

Evaluation of the communication component of your project

4. Spreading knowledge in your sector and beyond

5. Circulating information about the EU’s support

6. Availability of information at local/regional/national/international levels

Information – what is going outCommunication – what is going through

Defining the

problem

Goal and Objectives

Audience

Channels

Message

Testing

Communication plan

Evaluation of

effectiveness

The components of a communication strategy

Those who do not use the Internet Internet users

TV 54% 33%Outdoor advertising 27% 24%Radio 12% 10%Newspapers 7% 5%

Know your audience

Join a trend or create your own trend

Find the best practiceshttp://www.theguardian.com/culture-professionals-network/communications

Information on Creative Europe in Ukrainianwww.culturepartnership.eu/ua/publishing/creative-europe

Find partners1. Join a professional network 2. Attend international events3. Follow Creative Europe participants4. Add information about yourself to existing databaseshttp://www.creativeeuropeuk.eu/find-partner5. Turn your attention to online resourceshttps://m.youtube.com/watch?v=xykGtA1nD0w https://www.linkedin.com/groups/5179084/profilehttp://culture360.asef.org/category/organisations/ http://on-the-move.org

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