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Executive SummaryStudy has showed that Autoglass customers are better-off than the competitors and they have

moreover displayed themselves are the finest among other companies of the industry compared

to the banking and other service sector. Autoglass is being triumphant in the hearts of their

patronage through their services and conjointly won a series of awards for being the finest

windshield replacement business among the affray.

Autoglass has sent glorious compilation of services and their product. They are advancing for

larger market phase and increasing in an exceedingly stable stride by starting from solely a tiny

low family enterprise to have five hundred branches altogether over the Europe.

Autoglass centered principally on customer’s approval and the way to take care of the services

effectively. Their aim is to create the approval of customers in the field of overhauling

windshield. From the case and analysis on Autoglass it might be deduced that Auto glass is in an

exceedingly sturdy position to confront the affray and face the new challenges which will

originate in future.

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Table of ContentsExecutive Summary.........................................................................................................................1

Task 1...............................................................................................................................................3

1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS...................................................................3

1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN AUTOGLASS..............................................................................................................................4

1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS.............7

Task 2.............................................................................................................................................10

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS................................10

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT LEAST TWO APPROACHES...............................................................................................................11

2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN RELATION TO AUTOGLASS.....................................................................................................................13

Task 3.............................................................................................................................................15

3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT.....................15

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS....................18

Task 4.............................................................................................................................................20

4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY IMPLEMENTATION OF AUTOGLASS.................................................................................20

4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW STRATEGY FOR AUTOGLASS...................................................................................................................21

4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY...................................................................................21

Conclusion.....................................................................................................................................22

References......................................................................................................................................23

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Task 1

1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION,

VISIONS, OBJECTIVE, GOALS AND CORE

COMPETENCIES OF AUTOGLASS

Mission of the Autoglass Company

The objective of Autoglass Company can be expressed as to gratify the customer of the

Company. The Autoglass business presents the most effective windscreen services. This mission

of persuading the customers of Autoglass business directs them to style the visions of their

association (Weygandt, J., 2009).

Vision of the Autoglass Company

The Autoglass Company teams its dream in contemplate with the target to produce the biggest

grade of people service within the industry. They have presently established a broad mesh to help

the client and have a ninety two percent satisfaction exist among the purchasers (Autoglass

Company). Autoglass is developing day by day and this theme can facilitate them to characterize

the strategic boundaries of the firm.

Core Competency

The core competence of Autoglass business is that they will fix or replace any reasonably broken

windows of any kind (Weygandt, J., 2009). Autoglass is providing fleet to the purchasers to

repair as well as replace of any reasonably broken or impaired glass (Autoglass Company).

Strategic Intent:

The strategic intent suggests that the a general outlook on while the enterprise should be going in

replacement of a unquestionable affirmation of aide in Nursing foreseen conclusion and this

suggests that there should be lots of flexibility interior the affirmation to allow for employees

start, cluster help as well as adaptation in course of light-weight of altered attenuating

components (Hoffman, K. Douglas, Scott W. Kelley, and Holly M. Rotalsky.2009). Strategic

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intent of Autoglass is to establish itself as the market pioneer wholeheartedly. They are showing

all the efforts to stay foremost.

Role of Strategy of Autoglass:

The foremost task in strategic administration is often the compilation as well as dissemination of

the illusion and thus the procedure affirmation. This summarizes the comprehending of a

company (Hoffman, K. Douglas, Scott W. Kelley, and Holly M. Rotalsky.2009). Autoglass has

assembled their functions in topic creating in an exceedingly approach that the concepts sustain

an unquestionable time span centered the execution (Autoglass Company).

Objective and goals of Autoglass:

The foremost aim of Autoglass is directing their client by repairing or refurbishing the broken

windshield of any vehicle. The aim of Autoglass is to pattern their enterprise objectives and help

the worldwide individuals (Autoglass Company). They are enhancing their enterprise by being

triumphant the hearts of customers.

1.2 REVIEW THE VITAL ISSUES INVOLVED IN

STRATEGIC PLANNING IN AUTOGLASS

There are couple of issues that need to be addressed in consider to designing strategies

(Armstrong, G., &Kotler, P. 2006). Granted the situation in the case we can investigate the

comparable benefits of Autoglass.

Competitive advantage of Autoglass

Autoglass is the prime service provider of windscreen in the UK. They currently have

apprehended a gigantic market segment with their different kinds of service. Autoglass is

growing and it would be cooperative to investigate the comparable benefit they have. To analyze

the viable benefits, we can use the Ansoff’s development Matrix (Armstrong, G., &Kotler, P.,

2006).

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Ansoff’s development Matrix is useful for the recommends of four alternatives. As we have seen

from the case that Autoglass has captured a bigger market share. It has an ability to assist 1

million customer having difficulty with windscreen (Arazy, O. &Gellatly, I., 2012). So, founded

on the capabilities Autoglass can supply customers with existing services and introducing a new

services of side outlook reflectors. In the matrix with four different strategies lie different

dangers. The strategies are:

1. Market penetration – A market strategy herewith a business captivates for the

recognition as a larger dominant in market throughout which they already giving

(Melody, Y. & Kevin, H., 2000). This design normally puts focus on captivating a larger

share of degree in current market. Throughout this part Autoglass will increase its market

segments by enterprise an allotment of their merchandise and appeal an allotment of

customers

2. Product development – In this strategy Autoglass can bring new product or services to

the existing market of windscreen to arrest more customers.

3. Market development – This strategy mentions to the attainment of new clientele

assemblies. Autoglass can boost their market segments to arrest new customers.

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Figure: Ansoff’s Model

4. Diversification – This scheme is utilized to avert the dangers by inserting new products

or services in new market to spread the dangers associated with older one.

Autoglass has gigantic opportunities in market. They can boost the growth rate very swiftly by

persuading the customer, obtaining and keeping them. They can set goals for three years to attain

more customers and evolve new products that are apt to the market and building demand

(Armstrong, G., &Kotler, P., 2006). Throughout the targeted time period the Autoglass Company

should prioritize its geographic area; where they will create a larger market and they should work

out the criteria for selecting an effective supplier who will supply value products

Definition of Top-Down and Bottom-Up

Top-Down: A top-down approach means the breaking down of the system to gain insight into its

compositional sub-systems (Grant M. R., 2010). Autoglass is successful in using the advanced

procedure in their product development.

Bottom-Up: A bottom-up approach is the piecing together of systems to give rise to more

complex systems, thus making the original systems collaterals of the emergent system (Grant M.

R., 2010). Autoglass is successful in using this approach to provide the services to the customers.

Informal Planning: Informal designing is that the procedures while the manager or the foremost

of an assembly develops a influencing decision without consulting with any one or any accepted

structure and identified associations (Grant M.R. 2010). Certain as blasting instant situations

managers use the mentioned approach while it is documentary important to conceive any rigid

structure of close up with or timeline for expecting isn't ample. It’s significant to alignment short

allowance objectives of the organization.

Behavioral Approach for Autoglass : Autoglass should to approach central the top-down method

in alignment to capitalize their capitals and to control the affray inside the future. Autoglass is a

growing enterprise interior the enterprise and thus the services they're providing won't be

progressive for them to comprise on to the place centered the market. They need to reach up with

some details for his or her products and market in alignment that they could hold a wide-

spreading marketplace for the customers.

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1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE

FOR AUTOGLASS

For Autoglass Company, three strategic techniques are suggested below:

1. BCG Growth Share Matrix

Autoglass can divide their products and services in such kind where they can prioritize

their goods and manage a synergy in the portfolio. This matrix displays the association 4

kinds of methods and penalty will be faced by an association (Gudonaviciene, R,

&Rutelione, A., 2009). It also assists the organization to understand when to invest in

what product or service, when to divest all profits from a selected market segment and

when to aim on a new enterprise venture.

Placing goods in BCG growth matrix Autoglass will face 4 types of consequences in market.

And they are:

1. Stars: High Growth and High Market Share

It requires a great quantity of cash for which managers need to take decisions

from which the cash will be generated and used.

If managers can make the business profitable and maintain a steady market share

then it will result in the cash cow and the Company can harvest cash from the

business.

2. Cash Cows: Low Growth but High Market Share

The product will attain low growth in the market but it will have the highest

market share from which the organization will turn in revenues and maintain

income.

3. Dogs: Low Growth and Low Market Share

The time when the product gradually stops to generate any kind of revenue, the

organization should gradually divest from the project to start another.

The organization should also be careful of incurring any unnecessary costs.

4. Question Marks: High Growth but Low Market Share

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It indicates to the products that are newly introduced in the market and will

gradually earn mass acceptance.

It also has the risk of making a Dog product. If the market share is not increased

gradually then it would incur loss for the organization.

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Figure: BCG Matrix

2. Strategic Position & Action Evaluation Matrix (SPACE)

Autoglass can furthermore use the SPACE designing technique to understand the market

requirements and function to elaborate the procedure. This matrix has four quadrants

showing the positions of the business association and how to answer accordingly

(Armstrong, G., &Kotler, P., 2006). In consideration to Autoglass’s place in market they

can use aggressive scheme. It can also be utilized as the base for SWOT analysis.

3. Profit Impact of Market Strategy (PIMS)

It is a type of database which provides concrete evidence to support policies and

principles for gaining and sustaining competitive advantage. Autoglass would be able to

sustain people in service formation in alignment for researching their values and

designing method in order to keep pathway of their accomplishment and application of

the methods.

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Task 2

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR

AUTOGLASS

SWOT Analysis

Strengths

The glasses replacement or repaired by Autoglass is capable of reducing further damage.

The safety features in the product are high.

Autoglass is providing a premium service at low cost.

The replaced or repaired windscreens provides the higher visual clarity

Weaknesses

Lack of promotion is present in the Autoglass Company

Autoglass is reluctant in promoting the brand.

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StrengthsLow costSafetyVisual ClarityAvoiding further damage

OpportunitiesIncreasing growth rateHigh presence in emerging economyNew Product

WeaknessesLess promotion of the brandLack of advertisement

ThreatsSuppliers CompetitionGeographic LocationGovernment Policy

S W O T

Figure: SWOT Analysis

Opportunities

It is highly present in the emerging economy and has lots of opportunities to grab the

market.

As Autoglass is repairing and replacing the windscreen, they can also develop new

product such as side view mirrors or rear view mirrors.

Autoglass has the opportunity to increase the growth rate in industry as fewer firms are

providing such services.

Threats

The government policies play a vital role in shaping the business market.

Suppliers’ competition is very high in industry. It is difficult to justify the quality

supplier.

Geographic location is a common threat to any business if it is not situated in the proper

market.

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR

AUTOGLASS USING AT LEAST TWO APPROACHES

PESTLE investigation assists any association to realize the environment where the association

will operate. It is impossible for any single association to sway the factors. It influences the

strategic conclusions that would be taken by an organization (Gudonaviciene, R, &Rutelione, A.,

2009). PESTLE assists the organization to maximize opportunities and minimize threats.

PESTLE analysis

Political

Political climate in different countries is different and the policies influence the business

strategies.

Stability of governments. This may affect the future conditions in a country.

Taxation policies.

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Economical

The buying capacity of people influences the purchases of the organization.

Level of economic activity that affects need for windscreen.

Socio-cultural

Lifestyle and preferences of people influences the industry.

Social norms that impact the decision to own and use automobiles versus other means of

transport.

Technological

Technology relating to the designs.

Technology of windscreen manufacture.

Technological developments that may increase or decrease repairing or replacing of

windscreen.

Legal

Legal provisions relating to safety measures.

Law regarding consumer and employment is highly emphasized.

Environmental

Environmental aspects such as weather, climate, and climate change can affect in the

business.

Porter’s 5 forces analysis is a type of analysis which determines and helps the management to

understand the overall context of the industry (Kotler, P. and Armstrong, G., 2006).

Porter’s 5 forces are:

1. The threat of new entrants

Access to Distribution Channel: It is the ability to distribute the product in the market

and create demand.

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Government Policy: Governments can limit entry to an industry through licensing

requirements by restricting access to raw materials.

2. The bargaining power of customers

Threat of Backward Integration: A buyer has the potential to integrate backward by

producing the product itself.

3. The threat of substitute products

Prices: Prices matter in the industry because buyers shift to the product which is offering

high quality yet having low price.

Access: Access in the industry for buyers has become much easier than it was in the

beginning.

4. The amount of bargaining power suppliers have

Threat of forward Integration: Supplier can integrate with customers to produce the

same product.

5. The intensity of the competitive rivalry

Rate of Industry Growth: the industry has huge growth potentiality.

Diversity of Rivals: The rivals with new and different ideas of competing will likely

cross each other’s path and challenge other’s position.

2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’

ANALYSIS IN RELATION TO AUTOGLASS

The Stakeholders’ Grid:

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Figure: Stakeholders’ Grid

1. The top right corner refers to the stakeholders who introduces the strategies and promote

the products.

2. The bottom right part refers to the stakeholders who posses high interest but

comparatively low influence in the topics of the organization.

3. The top left part refers to the stakeholder who influences on strategies but they posses’

low interest in the organization.

4. The bottom left part refers to the stakeholders who have low influence and low interest in

the organization.

The stakeholders are kept in four classifications so that each stakeholder has their accurate

privileges and obligations in address of the making the concepts for the association which

will be directed for the betterment of the association.

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Task 3

3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES

RELATING TO SUBSTANTIVE GROWTH, LIMITED

GROWTH AND RETRENCHMENT

Market Entry Strategy

Organic Growth: When an enterprise accomplishes development over its enterprise that is

identical because the starting of the organization, it's renowned as organic development. It omits

any development that's profited by pacing into the other enterprise or amalgamation or

acquisition.

Merger: Merger is that the method by two enterprises gets united and turns into one entity

through lawful consolidation. The start of Autoglass was through such amalgamation

Acquisition: This is the method where one exact enterprise buys another whole enterprise and

assemblies up itself because the proprietor. All through this method 100% or beside 100%

ownership craves to be arriving by.

Strategic Alliance: This is the method while 2 or more businesses acquiesce upon kind of

prevalent objectives and share every other’s assets to fulfill those objectives. This approach is

wholeheartedly a notion that resides between the notion of organic development and connecting

or acquisition.

Licensing: It is the design through that a mother enterprise (licensor) permits another enterprise

(licensee) to use its trademark and deal the merchandise or services on the groundwork of

affirmations on numerous time spans. The time span adopts the authorizing ascribe that desires

to be paid to the licensor.

Franchising: It is the conceive, through that an enterprise profits from the correct to use another

company’s trademark, enterprise type, procedures while the franchisor provision the correct to

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the franchisee. For getting market share overseas, Autoglass may use this approach by

circulation franchises in distinct locations.

Substantive Growth

Horizontal Integration: In degree integration an enterprise diversity or comes by yield facility

of affiliated or complementary merchandise (Melody, Y. & Kevin, H., 2000). rarely it's going to

additionally happen that a company purchases one amidst its competitors and pattern integration.

Autoglass would likely pattern such integration by connecting with alternate output that's

affiliated with its house merchandise.

Vertical Integration: In integration a business connections with the enterprises or partners of

the offer string of links and in some situations all the partners of the string of attachments

comprise below one proprietor (Melody, Y. & Kevin, H., 2000). Autoglass would possibly

provide work into integration by connecting with the suppliers and vendors.

Related Diversification: When an enterprise elaborates its enterprise with some diversification

interior the house line of merchandise (Isen, Alice M., 2012). The new productions rectangle

consider alike to the current merchandise.

Unrelated Diversification: It is the method once an enterprise new workers into diversification

by inserting new merchandise and services that doesn’t accept as factual the house merchandise

(Isen, Alice M., 2012). It will be unrelated diversification if Autoglass starts mercantilism house

window crystal or attractiveness mirrors.

Limited Growth

Market Penetration: It means that penetrating the comparable market by giving comparable

worth against the worth of the competitors. This approach is committed to instantly strike the

competitors by benefiting their customers. It’s normally utilized to complete sales development.

Market Development: It proposes that aiming at new person’s phases and appealing the non-

buying customers of that segment. It assists to extend the market share by supplementing new

part of shoppers. It’s promise for Autoglass to develop the market by geographically expanding

the enterprise and returning to the shoppers.

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Product Development: It means that developing new merchandise that do not live presently and

so appealing customers to get an allotment of diversity of merchandise or services.

Innovation: It proposes that searching out a solely new would like of the shoppers inside the

market and innovating replacement merchandise or service to rendezvous that require.

Disinvestment:

Retrenchment: A topic utilized by companies to scale back the variety or the last size of the

methods of the business. This scheme is usually utilized so as to slash prices with the aim of

changing into an added economic steady enterprise.

Turn around: Turnaround may be a technique dedicated to enterprise renewal. It utilizes

investigation and progressing to save caused anguish companies and returns them to financial

condition. Turnaround administration enlists administration rethink, activity founded mostly cost

accounting, source malfunction determinants enquiry, and SWOT investigation to work out why

the enterprise is lowering short. So as to pattern a comeback inside the enterprise associations got

to verify the base of the adversities and supported those adversities they have to pattern up new

methods and standards to trounce those issues.

Liquidation: When a firm is terminated or bankrupted, its assets rectangle measure noted and

furthermore the improvement buys creditors. Any leftovers are circulated to shareholders.

Liquidating a firm is that the last stage of the firm’s survival. If no alternate concepts befit the

organizations then it should deal its assets then ante up the shareholders and stakeholders.

Divestment: The method of withdrawal of buying into. Furthermore mentioned to as divestiture,

it's created for either economic or communal goals. Divestment is that the converse of buying

into. It the tactic of dragging out the assets operational and agreements those to rendezvous the

gap within the monetary affairs and so as to liquidate the association divestment is important for

any association.

Porter’s Generic Strategy

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Michael Porter recounted a scheming that comprises three general strategies which are used by

companies to gain the competitive advantage (Kotler, P. and Armstrong, G., 2006). The generic

strategies are:

1. Overall Cost Leadership

2. Differentiation

3. Focal Point

Overall Cost Leadership

According to the situation cited in the case, the Autoglass Company values the cost leadership

approach to go in the market and it is helping to grab more customers than the competitors

(Weygandt, J., 2009).

Differentiation

Only cost leadership will not assist an association to thrive the industry. The organizations need

to put differentiations (Weygandt, J., 2009). The Autoglass business differentiated their service

by introducing 24/7 customer suggesting procedures and the fleet servicing.

Focal Point

Autoglass is the market leader and best service provider in the UK market in fixing and restoring

windscreen. They are now focusing on the customer approval and the services they are providing

(Weygandt, J., 2009).

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR

AUTOGLASS

In alignment to perplex the market segment Autoglass enterprise needs new notions and new

parts which can be cooperative for them to flourish the market. So considering future conceive

they can investigate their market need and reach to up with some development of the new

merchandise to diversify their services and arrest a new market segment.

Autoglass should be following the vertical integration conceive to augment their enterprise. They

can accelerate with coalition with automakers to arrest the new market segment. Autoglass is in a

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powerful place and they might be adept to advance with the coalition with new associations.

Because this conceive is befitting for the associations development and their centre capabilities

acquiesce with the conceive. Coalition with affiliated associations will endow Autoglass to put

more aim on the customer’s fondness and can develop new merchandise class to fulfill the craves

of the customers.

Only starting new merchandise line and expanding the market will not solely help the Autoglass

enterprise to complicate in the market. Autoglass should wholeheartedly reassess the response of

the customers so that they might realise what the customers are looking for and to what degree of

acceptance customer’s crave.

The Autoglass is at present have a 92% acceptance rate amidst the customers. But with

expansion of the enterprise the acceptance rate might fluctuate and Autoglass need to assemble a

timescale for the new goals and elongation of the new services. Contemplating the location in the

enterprise, Autoglass can provide a 5 quarters conceive that will be ample for Autoglass to

contend up with the affray and maintain coalition with the automakers to complicate the

enterprise. Autoglass can standard next 5 quarters to comply with concepts they have taken and

fulfill the firm pledge to the customers.

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Task 4

4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR

STRATEGY IMPLEMENTATION OF AUTOGLASS

CEO of an association is to blame for rotating the notions into reality and implement strategies in

the industry (Schultz, H., 2006). To request efficient and effective principles all the assemblies in

the association are joined at all phases of the policy making and tactical decision which

outcomes in a well coherent plan and the diversification or modification of the methods are

likely (Michael A., 1999).

Execution of the principles in the association is very important and it carries a distinct

signification for the organization’s profit. In the implementation of the policies it shows to the

principles that are selected and advised to profit from profit framings for the association. In the

tactical stage the principles are revised and the feasibility of the principles is checked to see if

those policies are practical or not (Ivanauskiene, N. &Auruskeviciene, V., 2009). If the policies

go wrong to attain significant score then it is turned down and advised as unproductive one.

Autoglass is necessary to use comprehensive filtering procedures of the policies to catch and

keep the market share.

Autoglass management should compute the selling and sales ways to double-check the best

market share and sales. The sales cluster ought to be developed throughout a means which will

continue with the affray inside the market. Productive advertisements in relevant localities would

probably facilitate an allotment throughout this consider. The centre competencies should to be

clearly concentrated to attractiveness the shoppers.

Managers need to inspire and influence the workers to execute the principles that are undertaken

effectively and competently (Michael A., 1999). Persuading the goal accomplishment will result

in worker approval and coherence in job environment.

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In alignment to accomplish the aimed at market share clear and dependable declarations are

necessary. Communal visualizations are required in indentifying and checking the hypotheses,

bases of the principles and propose actions.

4.2 EVALUATE RESOURCE REQUIREMENTS TO

IMPLEMENT A NEW STRATEGY FOR AUTOGLASS

In alignment to assess the resources of Autoglass, the organization desires to select the precise

components and location them in the right agencies to make the services (Michael A., 1999).

Autoglass has prioritized its human resources because as it is a service provider of windscreens

and needs a huge man power to rendezvous the demand of the customers. Autoglass already has

159 clientele advisors working 24/7 to rendezvous the clienteles demand. Autoglass furthermore

has fleet servicing which requires man power furthermore and they are careful about their work

force. So Autoglass is expending gigantic amount in teaching and evolving the skills of the

workers to supply the best service in the commerce.

In concern of materials and time share Autoglass is the leading business in the industry because

they are utilizing the best materials to ensure the durability and security of the customers and

also sustaining time in consigning the service.

In the given scenario the Autoglass business is efficient in their asset planning and assessing the

assets thoroughly to provide the best service.

4.3 DISCUSS TARGETS AND TIMESCALES FOR

ACHIEVEMENT FOR AUTOGLASS TO MONITOR A GIVEN

STRATEGY

Evaluation of the benchmark outcomes:

Quarter 1 The company should be bring up with the strategies and find out the

feasibility of the strategies whether the strategies would reflect in the

expected outcome. They can take the feedback of the customers and find out

what else they are looking for in the windscreen repairing service. There

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should be weekly and monthly monitoring by the line managers of the

divisions.

Quarter 2 During the period Autoglass should review the customer’s feedback and

implement the desired plan to expand the business. The line managers should be

responsible for collecting the feedbacks and acting towards it.

Quarter 3 This is the quarter of gathering information and takes research note on the

implemented strategies. The management should find out the gap between the

expected outcome and actual outcome. The GAP might occur because of lack of

coordination or inefficiency of the employees and line managers.

Quarter 4 Management should organize a training program to fill in the gap. So that the

employees can achieve the organization goal in desired manner.

Quarter 5 In this quarter the organization might achieve the desired results based on the

strategy making and the implementation method. If the management fails to

achieve the objectives through the strategies, then they have to initiate actions

based on information like training the employees or providing support to them.

ConclusionThe merged company of Autoglass is now a trusted name for replacement to those who have got

their windshields broken. For years the company has earned the satisfaction as well as trust of

the customers because they were able to realize the need of a customer they always act according

to it. Providing the best glasses along with the best service has been the core of their competence

in the market which have all the other competitors far behind. The Autoglass company could

initiate required and effective strategies to keep ahead in the race. All these combined efforts

have earned much profit along with considerable growth for them. As they are still not satisfied

to satisfy their customers in better ways, surely they are going far ahead in business in the

coming days.

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Table: Evaluation of the outcomes

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