Beyonce’s name is the biggest text on the poster suggesting she’s the most important thing.

The font is the same as the album cover so the poster relates when promoting it.

The name of the album is in smaller text meaning it isn’t as important as the artist who’s album it is. It’s also to show what the poster is actually advertising.

Beyonce’s hair is similar to in the music video of her single ‘Single Ladies’ so people know what singles are from the album which is being promoted and also relating the album and the poster.

Beyonce is looking glamorous which is again another example of the male gaze theory.

Beyonce herself is in front of the text ‘Beyonce’ implying her image is more important.