Barbara Kruger

Adrianna Woszczynska

Barbara Kruger, “ Worth every penny”, animal testing.

The photograph used presents a monkey/chimpanzee with its mouth wide open, it might indicate that the monkey is in distress or is being hurt. I think this photo is really effective and crucial to this design - it makes the audience think of animal testing straight away. Kruger mainly uses red as a statement colour throughout her pieces, as it makes text stand out. The contrast between the photograph and text makes this piece easily recognizable as Barbara’s work.

Slogan “Worth every penny” refers to animal testing and its cost; money as well as innocent lives. This message relates to today’s society quite well, a majority of companies still test their products on animals and it’s a global problem we all have to deal with.

This piece is mainly focused on gender equality, the slogan “We don’t need another hero” sided with an illustration of two girls together (Rosie the Riveter), which is known all around for the feminist undertone to every artwork it’s included in. Like every other piece created by Barbara Kruger, it’s colour scheme stays the same therefore easily recognisable as her work.

Barbara Kruger, “We don’t need another hero”, gender equality.

Barbara Kruger, “Make my day” “Roy toy”, animal testing.

This is yet another piece created by Barbara Kruger that refers to animal testing issue, the photographs she uses are quite explicit in their own way - presenting an animal that’s suffering due to animal testing for our own benefit.

Final piece basing on Barbara’s work