TARGET AUDIENCE AND INFLUENCES

LOCATION

Sandford, in North Somerset- a quaint and

charming village… or is it?

We will explore the many aspects of the village

from the pub to the village hall. Talking to the

residents on their perspectives of the existing

community or not so existing community.

Younger audience- the entertainment value

through the way the documentary is constructed.

Middle aged- Young families thinking of moving to

the country in search for better life

Pre/Post retirement

AGE

GENDER

Will appeal to both genders as the subject matter

has equal importance to both male and female not

excluding either sex.

SOCIO-ECONOMIC GROUP

A

B

C1

C2

D

E

upper middle class Higher managerial, administrative or professional

middle class Intermediate managerial, administrative or professional

lower middle class Supervisory or clerical and junior managerial, administrative or professional

skilled working class Skilled manual workers

working class Semi and unskilled manual workers

Those at the lowest levels of subsistence Casual or lowest grade workers, pensioners and others who depend on the welfare state for their income

We have chosen to not focus our efforts on group A

from the socio-economic table because we feel that

high rollers and the upper middle class will not have

the time to watch our documentary. They, we feel,

will not care about the content included in the

documentary as much as the other classes because

its less relevant to their life style.

HOBBIES AND INTERESTS

As we have a wide audience range they will be

interested in a variety of hobbies and have different

interests. Therefore it will be hard to select the

specific hobbies of our audience and we will mostly

think about which hobbies they persue in the village.

Such as girl guides, church services, socialising in

the local pub and school functions.

EDUCATION

Because of the mass audience range we are

targeting the audience are likely to be educated

from uni-level to basic trades and skills.

(secondry school education)

However our documentary will disclude those

who are less academic as the documentary topic

is that of a light hearted senseand not overally

complex.

DOMESTIC CIRCUMSTANCES

We will appeal to a wide range of domestic

circumstances as we will include, interview, and

follow everyone from all walks of life in the

community. We we will do this by filming in different

locations such as the local pub to the village hall. At

the different locations there will be different people

congragating their i.e pensioners at the village

hallmost likely home owners to younger people in

the pubs, most likely first time buyers or renters. We

are not trying to highlight one particular style of life,

just the overall view of the people in the village.

SPENDING POWER

‘After tax and benefits household income

disparities are significantly reduced (to £53,900 and

£13,600 respectively).’

This shows and demonstrates the variation in the

income of our expected target audience as this is

taken from the 2008/09 income table for the middle

and working classes. Who are retrospectively our

targeted audience. In the village life there are the

extremities of this shown which are clear by the

village divides

RELIGION

We are not looking to target a particular religion or

at all, for that matter. However we are not looking to

isolate religion and religious beliefs from our

documentary. We are filming in locations such as the

village hall which shares links with the church. We

know villages were founded on the following of faith

and the local churches in the area. Traditional

English villages were founded around the

denomination of Christianity therefore we may not

appeal to the minority religions in society because

they are not represented in village life.

POLTICAL VIEWS

As many of our viewers will be aged 40+, we

imagine that they will be mostly conservative.

However there are many left wing members of our

audience that we will need to consider, such as

teenagers and young families. As well as this, our

documentary will be made for Channel 4, which has

a relatively young audience and will probably be left

wing left wing.

ETHNICITY

Our documentary will be accessible to all

ethnicities, as a range of ethnic backgrounds live in

English villages. However as we are focusing on the

English village, it can be expected that most of our

target audience, who live in villages, will be white.

We will also consider other ethnicities as people

living in cities currently, may watch out documentary

as they are considering moving to a village.

CURRENT MEDIA CONSUMPTION

We expect that many of our older audience

(pensioners) will read the newspaper everyday and

watch a lot of daytime and primetime television and

radio stations such as radio 4. These people are less

likely to access the internet or use social networking

sites. Young families and teenagers are more likely

to only watch evening time television as they are

busy during the day at work at school. They are

more likely to read weekend newspaper and

magazines. This group will access the internet a lot

and are very likely to use social networks and listen

to radio stations such as Radio 1.