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Audience Feedback

Application of theory

From the feedback we can come to the conclusion that our production was aimed at the appropriate audience as the people we interviewed were aged between 20 – 26 years old.

They scored our documentary high, this suggests that our content was reliable and entertaining. We can apply the hypodermic syringe theory to this to suggest our this audience has been injected with an ideology that the unsigned music scene is successful. It is clear that we have achieved this ideology through their scores.

Question 1

With the positive feedback we can see that our audience have actively picked up on the information provided within the documentary. The differences in opinions suggests that they are active and haven't focused on one aspect of the documentary that explains the indie music scene. We can apply uses and gratifications to what Matt told us as he chose to take entertainment and information from our documentary to form his knowledge of the music scene. I would say that Jamal has given us quite passive response as he may have watched the documentary and purely reacted to the entertainment side, and passively just letting the ideology control him through this entertainment aspect, that gives him an audience pleasure.

We can apply the reception analysis to suggest that the audience took the dominant reading as they all accepted the ideology that we promoted, they didn’t oppositional read and ask questions about our choice of acts and the information provided.

Question 2

We could apply the two step flow theory to the following comments as the first three are the same which says that Matt may be the opinion leader and influences the other responses. As the majority told us that it was easy to watch, this could suggest that to a mass audience our documentary is correct and works well in targeting their needs. As Becka told us it was ‘Alright’ it explains how an active audience who are searching for the information instead wanting an instant gratification, may not follow the documentary well enough to understand the content.

Question 3

Our small and specific amount of information provided was good enough to satisfy the audience. We can say they are passive as our 5 minutes of content was able to inject the ideology of the success in the indie music scene.

Question 4

Applying the culmination to suggest how this audience has been injected over time to believe that media of this nature should be longer. As the information provided in our documentary was short and specific the timing was about right. The audience is likely to have been attracted to the content, montage etc. and more of this would have given them the entertainment pleasure. From this we can say that it is likely our audience is passive and crave more of the entertainment factor. Becka suggests it could have been a feature length profiling an artist, this would suggest that a small audience may be interested in one artist and style of music. For the audience we were targeting, this may not have worked as the independent music scene doesn’t have many well known artists who play on the radio.

Question 5

We can see the audience as passive through their need for more music which suggests that the entertainment factor was enjoyed more over the information. We can take from this that the audience interviewed enjoyed the information provided, however they were able to mostly take entertainment from our documentary which suggests that it would be a success to a mass audience as well as to a smaller indie group of musicians aspiring and looking for personal identity. Question

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