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DesignThinking,TimBrown•“Coasting”cameupandaimtomakeridingamoresimple,straightforwardandfunactivity.

Design,BusinessandInnovation Yiduo Qian

DesignThinking,TimBrown• Theteamdevelopsthemore“in-storedretailingstrategies”andtakemorecareofconsumers


DesignThinking,TimBrown• Besidesthestrategiesinstores,therearemorethingsoutofstoresthattheteamdidforconsumers.


DesignThinking,CriticalQuestion1• Is“Coasting”reallyagoodwaytodriveabike?

• ChrisChambersDSAADIOwner/Proprietor|ChrisChambersSchoolofMotoring


DesignThinking,CriticalQuestion2•Whyyoushouldapplydesignthinkingtoyourlife?

• Co.design website


GoingDeeper,SeeingFurtherJaneFultonSuri

• Ethnographybecomesamoreimportanttermforpeopletogetdeeperinsights

Design,Business&Innovation YiduoQian(Diana)


• 10Waysthatgoingdeeperandhavemorevaluableinsights

• Linearconnectionbetweenobservationandimpacteg:ATM&mirror

• Zoomingouttohavealargerandcompleteviewofcontext

• Standingonothers’anglesandoverlappingpeople’sviews



• Consideringextremepeopleandsimilarcases

• Understandingthecultureforcethatmightinfluenceindividuals

• Mixingmultiplesourcestohaveanuancedunderstanding



• Maketheprocessavailabletopeer

• Openuptheprocesstothepublic• Takealookonourown• Widenthebusinessrangeor“target”



• Theseeffortsshouldgodeeperandfurtherandbecomeimportantinbusiness

field


EthnographicResearchObservations,BrooklynBridgePark

Design,BusinessandInnovation Yiduo Qian(Diana)

Likeposeandmystiquebutshywhileposing



Tallenoughtocatchthebasketrywithoutmuchleapandwanttodunklikeabasketballplayer



Playtimewhenwedoneshootingphotos


EthnographicResearchObservations,BrooklynBridgeParkTryingtohaveatypicalJUMPshootingandcomparetheheighttheyjumpaftershootingphotos


EthnographicResearchObservations,BrooklynBridgeParkFindouttheyallwearblackshirt,wanttoposelikepreludeofafight


• Thepictureislackofauthenticity

• Thelightofthepictureneedstobeimproved

• Thephotodonotneedtoaddedfilters


• Stricttotheplaceweshootphotos

• Boyspreferdarkshirts

• liketreasonstylephotos

• Insomepoints,boyslikeposingandtakingphotsmorethangirls

• Beautifulviewscaninspirepeopletakingphotosandposedifferently


EthnographicResearchFindings

Yiduo Qian

Like

Like

Interviewing Humans•Prepare for the interview

- brief description and goal-have a expect response-Small talk-questions

Design, Business and innovation Yiduo Qian (Diana)

Yiduo Qian

Yiduo Qian

Yiduo Qian

Breif

Have

Questions

Breif

Have

Questions

Interviewing Humans• Structure of the interview– introduction (warm up)– Body (doing deeper ; open-ended Q)– Conclusion


Yiduo Qian

Introduction

Introduction

Interviewing Humans• Host the interview– Breathe– Focus on the interview– Attention vague answers– Not information about yourself


Yiduo Qian

During

Interviewing Humans• Before interview– Make a checklist– List questions


Interviewing Humans• Post-production the data – Find themes – Specific language– Point out problems


3


InterviewGuide OpenQuestions• How’syourclassgoing

(cancelled)feeling?• Whichclass?Why?• Whatyoudoduring the

sparetime?(directing)

Thegodeep• Whyyouwanttodo?• Whoinspireyou?• What’syouroppinon of…(someone

related)?

EditedInterviewhttps://www.youtube.com/watch?v=x1-WylWPrJg


InterviewFindings

• Hanslikesplayingbasketballandguitarduringhissparetime.

• Hanswantstobeadirectorinthefutureduetohishighschoolexperience.


InterviewFindings• Thewarmingpartoftheinterviewshouldbeimproved

• Questionsarenotsmoothlyconnected

• Littlenervousduringtheinterview(bothmeandHans)

• Manyblankspacesbetweenquestionsandresponsesalthoughbeenedited


DeskResearch,BusinessSites“Formillennials,adulthoodnowdefinedbyfinancialfreedom”

• Millennialsarenolongermeansadultsstartingafamilybutratherhavingajobandstopaskingmoneyfromparents.

• Millennialsarelackofgoodmoneyhabitanddonotgeu itfromattendingcollege

• Collegestudentsgraduatewithstudentdebtinordertogetmoneyfromparents

http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L


DeskResearch,BusinessSites“EBayMakesBidforYoungerShoppersWithRevampedImage”

• EBayistryingtoredefineitselftoattractnew,youngerconsumerswhoshoponphonesanddon’tspendtimetogothroughmanysubjects.

• EBaycompeteswithAmazonsandcooperatewithTargetandWal-Mart

• Thesiteaddspersonalizedrecommendationbasedonthepreviouspurchases

http://www.wsj.com/articles/ebay-makes-bid-for-younger-shoppers-with-revamped-image-1476869406


DeskResearch,BusinessSites“LookWho’sDrivingtheU.S.HousingMarket”

• First-timerhomebuyershavealargeshareofhomepurchases,andtheirmedianagehashoveredaround33.

• TheMillennialsskiptheoldfashionthatstartwithasmallhouse,theybuytheirfirsthomeaslargeandasexpensiveastheoldgenerationofhomebuyers

http://www.bloomberg.com/news/articles/2016-10-19/look-who-s-driving-the-u-s-housing-market


DeskResearch,BusinessSites“YoungAdultsCanDoWithoutDemocracy”

• Don’thavefaithbecausethedemocracysystemisn’tgoodenoughfortheFacebookgeneration

• PhilippinePresidentRodrigoDuterte announcedthatPhilippineisseparatefromU.S

• Personalinvestorsaren’tinvestmoneyintoIndiaanymore

https://www.bloomberg.com/view/articles/2016-10-24/young-adults-can-do-without-democracy


DeskResearch,BusinessSites

“MillennialMediapricesathighendofrange”

• Placeanleadingroleintheareaofmobileadvertising

• AnalystsarelookingforwardsstrongdemandforMillennialMedia

http://www.reuters.com/article/us-millennial-ipo-idUSBRE82R1HK20120328







Art & Photos

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