Andrew Goodwin By Kaan Karaoglan

Goodwin’s Theory Andrew Goodwin believed that there

are 5 key aspects to a music video. Thoughts beats Narrative and Performance The star image Relation of visuals to song Technical aspects of music video

Thoughts beats The song is represented through the

structure, beat and speed. This is done with variations of the chorus and verse footage. It can also be cut to the beat, which means that if a song has a slow tempo it will have slow cuts between shots.

The can also be represented by the ‘’voice’’ of the artist, or the particular style and brand identity this artist has.

Narrative and Performance Music videos tell stories and are also

forms of advertisements. Therefore Goodwin believed that it was important for the artist to be involved in the music video.

By doing this it helps to make the song look more realistic, it also gives the audience a special connection to the artist and a better understanding of the song.

The star image

Another visual aspect within a music video is the star image, which is the artist. A star image is important as they are mainly used to promote this person. The videos are produced by record companies to increase the profile and sales of the artist.

Relation of visuals to song

Music videos work in three different ways to promote a song.

Illustrate Music videos use various images to help illustrate meaning of the genre and lyrics, to the audience Amplify When the images/shots are edited and shown repeatedly through out the music video, which is drummed into the viewers vision Disjuncture Andrew Goodwin has said that this is where the meaning of the song is completely ignored

Technical aspects of music video

Andrew Goodwin believed that technical aspects helps to hold music videos together, this would be done through Mise-en-scene, editing and sound effects.

Within music videos colours and lighting are used to help set the mood of the music video, and also create emphasis on specific parts of the video to help illustrate points.