ANDREW GOODWIN

‘music videos are simply the extensions of the lyrics’

‘music video is not primarily a commodity form, but a promotional one’

Miley Cyrus- we can’t stop

In her video she uses a lip balm that is a well known brand, this supports Andrew Goodwin's theory that music videos promote a lot of things.

Also she has a dr dre beats pill she uses in the video which obviously promotes dr dre to buy it.

Justin Bieber- beauty and the beatJustin bieber is in a water park in Florida, this promotes the location especially for Americans as they would know that location well and recognise it.

He also uses a camera all the way through this video, Olympus this is a well known make of a camera which would appeal to the audience because they would go and buy it.

Justin also collaborated with Nicki minaj which promotes her as an artist because they will see them together singing and

joking around and if they are fans of justin then they will cop and be fans of

nicki.

#that power- will.i.am ft. Justin Bieber They have used # on their title name which reaches out to the target audience due to the social network e.g. twitter. This promotes the song because it can be ‘trending’ on twitter and more people will hear about the song this way, I think this is the best way to promote anything nowadays on twitter because everyone uses it and therefore can hear about it. Plus the fact he is ft. Justin bieber promotes him due to the fact Justin bieber has I'm sure a bigger fan group.

The bmw used in this video promotes that car brand, this video has 140million views on youtube so you can imagine how many people have seen this video and therefore seen the bmw used.

Art form?Although Andrew Goodwin is renown for his well known research and theories on music videos, some people could believe that music videos are seen in an art form. This meaning that directing and starring in the music video that is so influential to the public could actually be seen as something similar to an art piece. For example, Michael Jackson’s thriller video, even know it should be called a film not a video, is the most known and watched music video of all time. People copy and remake the video, the style, even the outfits to this day people still copy the dance. Even inmates from the Philippines are.

Art form Not only does the lyrics to ‘if I were a boy’ speak the truth and tell a story that many girls go through everyday but it has the most meaningful strong message behind it shown through the video that actually goes with the lyrics. The shots are really powerful showing female power when she Is arresting the male the camera is low and looks up at her, she is pretending to be a boy which she states in her lyrics, she wouldn’t get that acknowledgement if she wasn’t a male, personally I think this is an art form. It has a beautiful message and really shows reality, beauty, love, passion and hatred in 5 minutes. This is art.