Research analysis

Wendy, Aleksandra and Hifsa WAH

Age Group

16%

68%

6%

10%

15-16 15-17 15-18 15-19 15-20

Our target audience is 15+, this is a suitable age as this age group has the most expendable income and most growing market over the last few years.

28%

72%

Male Female

Gender

We mainly interviewed females as our main character is female, so it was our way of getting a females point of view

Time16%

26%

39%

19%

Extremely Often Very Often Moderately often Slightly Often Not Often At All

This showed us how often our audience will go to the cinema, this showed us majority of the people tend to go either very often or moderately often, this showed us we need to be able to create a film that would be something completely different to what they have watched recently. It also showed us they know what they want to watch and what they look for in a trailer.

4%4%

17%

4%

8%

30%

17%

6%

6%6%

Musical Romance Action/Adventure DocumentaryDrama Comedy Horror Sci-FiThriller Other

Genre

We decided to go for horror as many people prefer a comedy but said they like a change, there are many comedy ones out, but not as many horror, so if there is something different they are likely to go and watch it and enjoy something different.

13%

29%

20%

4%

16%

18%

Slasher Supernatural Posession Torture pornZombie/alien J-Horror Psychological

Sub-genre of horror

We decided to go with a Slasher movie as we felt it would be more scary as supernatural can also come under other genre such as action and wouldn’t have the same impact that a Slasher film would have on the audience.