All in one

DesignThinking,TimBrown•“Coasting”cameupandaimtomakeridingamoresimple,straightforwardandfunactivity.

Design,BusinessandInnovation Yiduo Qian

DesignThinking,TimBrown• Theteamdevelopsthemore“in-storedretailingstrategies”andtakemorecareofconsumers


DesignThinking,TimBrown• Besidesthestrategiesinstores,therearemorethingsoutofstoresthattheteamdidforconsumers.


DesignThinking,CriticalQuestion1• Is“Coasting”reallyagoodwaytodriveabike?

• ChrisChambersDSAADIOwner/Proprietor|ChrisChambersSchoolofMotoring


DesignThinking,CriticalQuestion2•Whyyoushouldapplydesignthinkingtoyourlife?

• Co.design website


GoingDeeper,SeeingFurtherJaneFultonSuri

• Ethnographybecomesamoreimportanttermforpeopletogetdeeperinsights

Design,Business&Innovation YiduoQian(Diana)


• 10Waysthatgoingdeeperandhavemorevaluableinsights

• Linearconnectionbetweenobservationandimpacteg:ATM&mirror

• Zoomingouttohavealargerandcompleteviewofcontext

• Standingonothers’anglesandoverlappingpeople’sviews



• Consideringextremepeopleandsimilarcases

• Understandingthecultureforcethatmightinfluenceindividuals

• Mixingmultiplesourcestohaveanuancedunderstanding



• Maketheprocessavailabletopeer

• Openuptheprocesstothepublic• Takealookonourown• Widenthebusinessrangeor“target”



• Theseeffortsshouldgodeeperandfurtherandbecomeimportantinbusiness

field


EthnographicResearchObservations,BrooklynBridgePark

Design,BusinessandInnovation Yiduo Qian(Diana)

Likeposeandmystiquebutshywhileposing



Tallenoughtocatchthebasketrywithoutmuchleapandwanttodunklikeabasketballplayer



Playtimewhenwedoneshootingphotos


EthnographicResearchObservations,BrooklynBridgeParkTryingtohaveatypicalJUMPshootingandcomparetheheighttheyjumpaftershootingphotos


EthnographicResearchObservations,BrooklynBridgeParkFindouttheyallwearblackshirt,wanttoposelikepreludeofafight


• Thepictureislackofauthenticity

• Thelightofthepictureneedstobeimproved

• Thephotodonotneedtoaddedfilters


• Stricttotheplaceweshootphotos

• Boyspreferdarkshirts

• liketreasonstylephotos

• Insomepoints,boyslikeposingandtakingphotsmorethangirls

• Beautifulviewscaninspirepeopletakingphotosandposedifferently


EthnographicResearchFindings

Like

Like

Like

Like

• Preparefortheinterview• Briefdescriptionandgoals• Haveexpectresponses• Shortconversations• Questions


InterviewingHumans

• Structureoftheinterview• Introduction(warmup)• Body(doingdeeper;open-endedquestions)• Conclusion


InterviewingHumans

• Hosttheinterview• Breathe

• Focusontheinterview• Attentionvagueanswers• Noinformationaboutyourself


InterviewingHumans

• Beforeinterview• Makeachecklist• Listquestions


InterviewingHumans

• Post-productionthedata• Findthemes• Specificlanguage• Pointoutproblems


InterviewingHumans

3


InterviewGuide OpenQuestions• How’syourclassgoing

(cancelled)feeling?• Whichclass?Why?• Whatyoudoduring the

sparetime?(directing)

Thegodeep• Whyyouwanttodo?• Whoinspireyou?• What’syouroppinon of…(someone

related)?

EditedInterviewhttps://www.youtube.com/watch?v=x1-WylWPrJg


InterviewFindings

• Hanslikesplayingbasketballandguitarduringhissparetime.

• Hanswantstobeadirectorinthefutureduetohishighschoolexperience.


InterviewFindings• Thewarmingpartoftheinterviewshouldbeimproved

• Questionsarenotsmoothlyconnected

• Littlenervousduringtheinterview(bothmeandHans)

• Manyblankspacesbetweenquestionsandresponsesalthoughbeenedited


DeskResearch,BusinessSites“Formillennials,adulthoodnowdefinedbyfinancialfreedom”

• Millennialsarenolongermeansadultsstartingafamilybutratherhavingajobandstopaskingmoneyfromparents.

• Millennialsarelackofgoodmoneyhabitanddonotgeu itfromattendingcollege

• Collegestudentsgraduatewithstudentdebtinordertogetmoneyfromparents

http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L


DeskResearch,BusinessSites“EBayMakesBidforYoungerShoppersWithRevampedImage”

• EBayistryingtoredefineitselftoattractnew,youngerconsumerswhoshoponphonesanddon’tspendtimetogothroughmanysubjects.

• EBaycompeteswithAmazonsandcooperatewithTargetandWal-Mart

• Thesiteaddspersonalizedrecommendationbasedonthepreviouspurchases

http://www.wsj.com/articles/ebay-makes-bid-for-younger-shoppers-with-revamped-image-1476869406


DeskResearch,BusinessSites“LookWho’sDrivingtheU.S.HousingMarket”

• First-timerhomebuyershavealargeshareofhomepurchases,andtheirmedianagehashoveredaround33.

• TheMillennialsskiptheoldfashionthatstartwithasmallhouse,theybuytheirfirsthomeaslargeandasexpensiveastheoldgenerationofhomebuyers

http://www.bloomberg.com/news/articles/2016-10-19/look-who-s-driving-the-u-s-housing-market


DeskResearch,BusinessSites“YoungAdultsCanDoWithoutDemocracy”

• Don’thavefaithbecausethedemocracysystemisn’tgoodenoughfortheFacebookgeneration

• PhilippinePresidentRodrigoDuterte announcedthatPhilippineisseparatefromU.S

• Personalinvestorsaren’tinvestmoneyintoIndiaanymore

https://www.bloomberg.com/view/articles/2016-10-24/young-adults-can-do-without-democracy


DeskResearch,BusinessSites

“MillennialMediapricesathighendofrange”

• Placeanleadingroleintheareaofmobileadvertising

• AnalystsarelookingforwardsstrongdemandforMillennialMedia

http://www.reuters.com/article/us-millennial-ipo-idUSBRE82R1HK20120328


PeertoPeerDocumentation

Design,Businessandinnovation Yiduo Qian


Design,Businessandinnovation Yiduo Qian

PeertoPeerDocumentationDesign,BusinessandInnovation Yiduo Qian





PeertoPeerDocumentationFindings• Beautifulscenerymakespeoplewanttotakephotosandselfies

• Boystakemorecareofgirlsthangirlsdoofboysduringthetrip

• Somebehaviorscaninfluenceotherstodothesamething,likecatchingcrabs

• Boyslikestaytogetherwitheachotherasagroup,sodogirls


ProductIdea,Assign7• Usingmulti-sensorytechnologytocreateanexperienceemployingsmell,sightandtouchinordertofacilitateworkanddown-timelikeopportunitiesforthoseunabletoreadilytravel.

• Theresultingexperienceincludesthesensationofbeinginasituationwhichincludesthepossibilitytoweathereffects,visualdramaandsoundseffect.

• Usersmayincludethosewithdisability,thefinanciallyindigentandthosesimplyinahurry.

Design,BusinessandInnovation YiduoQian(Diana)

InfographicElements• Disabledpeopleandfinancialdifficultypeople• 4-Droom• Sensesincludesounds,weather,airflow,visionandsmell• Donotneedplaneticket• Time-savingandmoney-saving• Experience

Design,BusinessandInnovation YiduoQian(Diana)

4D ROOM

DISABLED POOR

WEATHER

SOUND

AIRFLOW

VISION

SMELL

VIVIDSCENERY

TIME-SAVING

MONEY-SAVING

TIME-CONFLICT

Executive Business Summary and Information GraphicVisualization for a Proposed Business based on Original ResearchFA14 First Year Connection CourseBusiness, Design and InnovationYiduo Qian (Diana)Professor Klinkowstein

4D ROOM

DISABLED POOR

WEATHER

SOUND

AIRFLOW

VISION

SMELL

VIVIDSCENERY

TIME-SAVING

MONEY-SAVING

TIME-CONFLICT

Ethnographic Research

Using multi-sensory technology to create an experience employing smell, sight and touch in order to facilitate work and down-time like opportunities for those unable to readily travel.

The resulting experience includes the sensation of being in a situation which has the possibility to generate weather effects, visual drama and sounds effects.

Users may involve people with disability, the financially indigent and those simply in a hurry.

Interview with Extreme User

Peer to Peer Research

Desk Research

People tend to pose dfferently in different environments and situations.

“After the drama with the script I wrote and the main character I played, I am excited and want to be a director.”

Good scenery can put people in a good mood and people are more willing to take photos to record the views when they are in the good mood.

College students graduate with student debt in order to get money from parents.

reuters.com Oct 10, 2016

Yiduo QianProfessor Klinkowstein

fa14 Design, Business and Innovation Imagined

Product / Service In Situ Visualization

DesignThinkingforEducators,Ideo• “Designthinkingisamindset.”• Human-based• Needmulti-perspective• Alwaysthinkingaboutthegoodside• Needexperimentstolearnfrom


DesignThinkingforEducators,Ideo• Toapplydesignthinking• Discovery• Explanation• Brainstorming• Testingideas• Improving


DesignThinkingforEducators,IdeoPre-work1. Definethedesignchallenge• Defineproblems• Specifictheproblems• Simplifytheproblems,butnottoonarrow• Definethegoals• Definethelimitations• Anoutlineofthedesign


DesignThinkingforEducators,Ideo2. outlinetheproject• Finishprogramminginaday• Splitintoaweek-project• Spreaditinmonths


DesignThinkingforEducators,Ideo3. Preparation• Workinggroup• Aplacesetasareminderofthework• Materials


DesignThinkingforEducators,IdeoStarttheprogram1. Discovery• Clarifythechallenge• Exchangeunderstanding• Identifyaudience• Refinetheplan


DesignThinkingforEducators,Ideo• Getreadytoresearch• Identifysources• Interview• Listquestions• Assignfieldwork


DesignThinkingforEducators,Ideo• Getinspiration

• Doobservations• Analyzethefindings• Interviewexperts• Interviewaudienceorconsumers• Interviewindividuals• Askforself-experience,groupandpeer-to-peerobservations


DesignThinkingforEducators,Ideo2. Inspiration(changeinnotes)• Sharewhatyougetoriginallyandfromresearch

• Personaldetails• Eventdetails• Motivations• Hinders


DesignThinkingforEducators,Ideo• Getfindings• Findthetopicandhavethestatements• Analyzefindings• Getdeeperinthediscoveries• Getinformationfromothersinthegroup• Definefindings


• Createaactionablereminder• Testdifferentframeworkswithlearnings• Havebrainstormingquestionsbeginwith“Howmight…”or“Whatif…”


DesignThinkingforEducators,Ideo

3. Ideation• Selectideas

• Prepareandexpeditebrainstorming• Postquestionsonthewallandgetideasfromindividualsandgroups• Keeppassion• Voteforthepromisingideas• Goingdeeper



• Polishideas• Defineideasagain• Listchallengesandnewsolutions• Writedownthesummaryanddetails• Keepthesheetvisibletoallteammembers



4. Experimentation• Maketheprototypesaccordingtotheidea

• Waystoprototype• Storyboard• Diagram• Story• Advertisement• Mock-up• Model• Role-play



• Receivefeedbackbysharingtheprototype• Considerthesettingsofthesharing• Whattotest

• Selectwhomtogetfeedbackfrom• Decideaplacetomeetandaskparticipantstousetheprototypebefore• Inviteanothergroupofparticipantsafterimprovetheprototypebasedonthefeedbackfromthefirstgroup



• Questionguide• Getspontaneousreactions• Openquestions• Framequestions• Arrangethequestionguide

• Processfeedbackquestions• Showopennesstoproblems• Providemultipleprototypes• Satisfiedparticipantsduringconversation



• Generatefeedback• Evaluatetherelevance• Improvebarrierspeoplepointoutandemphasizewhat’sgood• Makeanewprototype

• Identifiednecessity• Listmaterials• Calculatefundsandtimelimits• Makeanactionableplan



5. Evolution• Followlearnings• Identifysuccess• Documentprogress

• Trackthechangesbecausetheidea• Discusstheeffect• Celebrate



• Moveforward• Bringtheideatolife• Assigntaskstopersonsandwriteonpost-itnotes• Mapatimeline• Planaregularmeetingtime• Pitchtheconcept• Identifypartners• Regulateameetingtimewithpatners



• Collectgreatmomentsduringexperience• Createastorywithyourexperienceandspreadit• Buildacommunity• Regulatecheck-intimes• Learnmorethroughthetime



Art & Photos

All in one