Advert Questionnaire

1. Gender? Male/female

2. Age? Below 10 10-14 15-19 20-29 30-39 40+

3. Which genre of advert do you prefer? Humorous Surreal Dramatic Artistic

4. How many adverts do you watch in one week?0 1-4 5-10 11-15 16-20 21-25 26-30 31-35 36-40 40+

5. For a food advert, would you prefer to watch someone consume food/drink or watch photography style footage?

6. Do you have a particular favourite advert and why?

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7. Do you have a particular least favourite advert and why?

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8. Has watching an advert ever made you go out and buy a certain product?

Yes No

9. Do you think it’s important for an advert to feature an actor/actress?Yes No

10. Do you think it’s important for an advert to have…A narrator A music track Both