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Strategy for gaining more female customers
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The world's largest home
improvement specialty retailer with stores in all 50 states, the District
of Columbia,
Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces, Mexico and
China.
Strengths
REPUTATION BUDGET
SIZE
Threats
Weaknesses &
WOMEN
BEGINNERS
Opportunity
November 2010
Christmas 2011
Determine Budget
Connect with Target Customers
Create Resources
Measure Effectiveness&
Improve Strategy
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