View
1.176
Download
0
Category
Preview:
DESCRIPTION
Launceston networking event for Team Tasmania
Citation preview
Department of Economic Development and Tourism
Internet Marketing Web tools SEO Social Media Analytics PPC Link Building Web 2.0 Press Conversion Adwords web site Engagement Content Viral meta tags
Networks organization feedback
sharing blog digg
Contact: Rory Mackayrory.mackay@tourism.tas.gov.au
Department of Economic Development and Tourism
Your Business needs to consider...
Department of Economic Development and Tourism
When thinking WEB
Popularity
3
Analysis
UsabilityAccessibility
Department of Economic Development and Tourism
PopularitySEO SEM
Social Media
OfflineWOMIndustry networking...
Department of Economic Development and Tourism
Department of Economic Development and Tourism
On-page (keyword) Ranking
http://www.seomoz.org/article/search-ranking-factors
Department of Economic Development and Tourism
On-page (non-keyword)Ranking
http://www.seomoz.org/article/search-ranking-factors
Department of Economic Development and Tourism
Page Specific Linking
http://www.seomoz.org/article/search-ranking-factors
Department of Economic Development and Tourism
Ranking Factors• On-page (Keyword-specific) Ranking factors• On-page (non-Keyword-specific) Ranking
factors• Page specific linking Ranking factors• Site wide linking Ranking factors • Site wide (non-linking) Ranking factors• Usage Data Ranking factors• Geo Targeting Ranking factors• Negative Ranking factors
Department of Economic Development and Tourism
Social Media
Social Media is a level playing field for everyone
Department of Economic Development and Tourism
Social Media
Social Media: What is it Good for?
Department of Economic Development and Tourism
Social Media
Social Media: Budgets 2009
Department of Economic Development and Tourism
Social Media
Department of Economic Development and Tourism
Categorize & Tailor
Social News (Digg, Reddit, Twitter)
Social Networking (Facebook, Myspace)
Social Media Sharing (Youtube, Flickr)
Social Bookmarking (Stumbleupon, Delicious)
Social Knowledge (Wikepidia, Knol,Yahoo answers)
Social Review (Tripadvisor, Google Review)
Department of Economic Development and Tourism
Social Media Participation1. Respond React:
Comment in ResponseRemove Comments
2. Involve & Participate:Get ConnectedSubmitAdd Comments and Info
3. Monitor:Understand what is being said (ability to respond
offline)Trending & Opportunities
*warning not suggested
Department of Economic Development and Tourism
Viral Content for Social Media
Department of Economic Development and Tourism
Viral Content for Social Media• Quiz• Humour• Images• Popular article• Video• Tools
Seed the Content
Department of Economic Development and Tourism
SEM or Pay-per-click (PPC)
Search Engine advertising (Google Adwords)
Banner Advertising
Social Media Adverts (facebook)
Department of Economic Development and Tourism
PPC Steps
Department of Economic Development and Tourism
Questions?
Recommended