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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop Site 2013 Conference Learning Sessions: Spread the Word: How to Leverage the Use of Social Media During Events Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS) Location: Venetian Room III, Loews Portofino Bay Hotel, Orlando, USA Date: 8 Dec 2013, 13:45 - 14:45 Description: A picture says more than a thousand words. An interesting photo on Facebook is easily viewed by more than a thousand people. Now, how can you leverage this for your advantage? Seventy-five percent of respondents to the November 2012 Site Index: Focus on Technology and Social Media use social media, but almost half of them do not know how to implement social media into their business operations in a simple and meaningful way. In this interactive session, explore how you can create opportunities during your event that your participants would love to share. Learning Outcomes: 1. Understand the importance of tapping into the 2nd degree network of your participants and how to do that in a live experience. 2. Define a simple checklist of things to organize during your events to engage participants on social media. 3. Examine creative ideas for leveraging social media at your next event. Article related to session on HCIBS Blog: Spread the word: how can Social Media increase the reach of my event? Posted on April 24, 2013 by How Can I Be Social (HCIBS) Many event planners search for new ideas to reach more attendees. Social Media can help you to extend your reach beyond the boundaries of the physical event, meeting, trade show or conference. In this post I would like to share some tactics to make this work for you. Read more at: http://how-can-i-be-social.com/spread-word-social-media-increase-reach-event/
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Spread the Word! How to Leverage the Use of Social Media During Events
Gerrit Heijkoop Executive Partner
How Can I Be Social (HCIBS)
#SiteGlobal
#SiteGlobal @GHeijkoop
#SiteGlobal @GHeijkoop
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop Facebook: /HCIBS E-mail: Gerrit@HCIBS.com
#SiteGlobal @GHeijkoop
Agenda 1. Why bother about Social Media during events? 2. How to facilitate, stimulate & reward during events? 3. What will you do next during events?
Learning Outcomes • The importance of tapping into the 2nd degree network • Things to organize during your events to engage online • Examine creative ideas for leveraging social media
#SiteGlobal @GHeijkoop
story
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you
Where do you stand?
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“I am doing pretty well on Social Media”
Agree Disagree
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“I am doing pretty well on Social Media”
Agree Disagree
1.Why are you standing where you are standing?
2.What would you need to move further to the right?
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why
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SHARE!
2005
2013
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40.000 90.000 120.000
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how
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how
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what
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how
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Me and …?
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Me and …?
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Me and …?
wait …
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What are we doing?
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#exercise
What is your Mickey Mouse and your ‘castle’?
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Checklist for your next event
1.Facilitate: Icon, Backdrop & Action
2.Stimulate: Hostess, Hash-tag, Offline Reminder
3.Reward: Contest, VIP-treatment
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How Can I …
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Before we go…
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#reflection apply to your own situation
I am going to …
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Please, remember the survey …
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receive slides & e-book “Social Media Checklist for Events”
gerrit@hcibs.com twitter: @GHeijkoop #SiteGlobal
#SiteGlobal @GHeijkoop
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop Facebook: /HCIBS E-mail: Gerrit@HCIBS.com
Spread the Word! How to Leverage the Use of Social Media During Events
Gerrit Heijkoop Executive Partner
How Can I Be Social (HCIBS)
#SiteGlobal
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