Social media for DMOs 9 7-12 Martin Hatchuel

Hello.

I’m your friend from the Cape

Social media.

Tourism’s new frontier.

Bad name.Bad name.It’s social.

But it’s not media.

Media:

One-way messaging

"Twitter is not a new media. It's "Twitter is not a new media. It's

the global conversation we've

always thirsted for."Jack Dorsey, a founder of both Twitter & FourSquare

So let’s call it

The social web

“Selling tourism: “Selling tourism:

Instead of doing things for other people,

it’s now about doing things with them.

And it’s about changing from ‘I went there’ to

‘Hey! Someone invited me!’”

Ron Mader, founder and editor, Planeta.com

Social Web: Social Web:

It’s about people

Not tools

It’s the biggest thing that’s ever happened It’s the biggest thing that’s ever happened

to the way we talk to each other.

Like ever ever everEVER!

Shanghai Web Designers www.go-gulf.com

So what?

21st century tourism 21 century tourism

can’t afford

20th century media.

That’s what.

Tourism:Tourism:

Meeting people,

Making friends

Everyone’s using the web today.

So start on line.So start on line.

Make friends

before they leave home.

It’s a m-a-r-a-t-h-o-n.

Not a sprint

“Retention is for wimps.

“We measure the percent of customers who have our name tattooed on one of their body parts.”

Harley Davidson

I have a dream

Information

Office

Conversation

Office

Use the social web to

Build relationships

Be personal Be personal

Be authentic

Be transparent

Amplify the love

Build a community

Connect

ReciprocateReciprocate

Follow

Retweet

Link

Content is king, but visuals are keyContent is king, but visuals are key

Images

Video

Let go.Let go.You can’t control the conversation.

But you’ve employed adults:

No need to treat them like children.

The goal: The goal: “When people are financially invested, they

want a return. When people are emotionally

invested, they want to contribute.”

Simon Sinek

All media is now social media.All media is now social media.Yet the basic rules remain the same.

brandinfiltration.com/wtf

Rule #1:

Listenbrandinfiltration.com/wtf

Rule #2:

Engagebrandinfiltration.com/wtf

Rule #3:

Be realbrandinfiltration.com/wtf

Rule #4:

Be respectfulbrandinfiltration.com/wtf

Rule #5:

Have funbrandinfiltration.com/wtf

Which is

what tourism’s what tourism’s

all about...

Martin Hatchuelmartin@barefootclients.co.za 0027(0)84 951 0574

www.barefootclients.co.za www.thistourismweek.co.za

Thank you:

Blue crane: Dick Daniels carolinabirds.org

Blue marble: NASA

Reveille: NASA

Balloon: Benh Lieu Song http://commons.wikimedia.org/wiki/User:Benh

Harley Davidson & Little Spielberg: by me