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My slides for my speaker slot at the Women and Tourism conference on 16 October 2014 in Windhoek, Namibia. Organiser: http://www.retosa.co.za/
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Social media for professionals Clo Willaerts (@bnox)
Mercator Roadshow, 26/09/2011
Social media and buying decisions How travelers use social media to decide on where to go next
Clo Willaerts (@bnox)
An average of !
6 days and 18 hours !elapse between beginning of
purchase cycle and final booking
52% !
of travelers use social media
Social media in the world
52% !
of Facebook users got inspired to travel by friend’s photos!
https://www.facebook-studio.com/gallery/submission/aquipode
44% !
Asia-Pacific leisure travelers used social media for advice and
inspiration on travel destinations
87% !
used internet for travel planning
64% !of affluent travelers watch online
videos for deciding trips
https://www.youtube.com/watch?v=yqna8-Mh7p0&feature=youtu.be
59% !post on Facebook !
about their upcoming trips
52% !
“like” a page specific to an upcoming vacation
39% !
upload photos to social networks during their trip
http://www.marketingpilgrim.com/2013/11/infographic-a-look-at-instagram-influencers.html
74% !
use social media when traveling
As an example it hijacked @RealMattLucas’ “Ugh. This water’s all wet!! tweet and sent it on an adventure to South Africa where it was ripped apart by two hungry lions. https://www.youtube.com/watch?v=l0cfN0e3xVI
46% !check in to a location using Facebook or Foursquare
http://images.fastcompany.com/upload/foursquare_2010.jpg
39% !
share travel experiences on social channels following their trip
40% !
of travelers post restaurant reviews
Sources:!http://www.tripadvisorbarometer.com !http://www.allianzassistance.com !http://www.phocuswright.com !http://www.tnooz.com !http://www.stikkymedia.com !http://www.hospitalitynet.org/news/4055361.html !http://www.hotelmarketing.com !http://www.comscore.com
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