Simply zesty - Niall Harbison

Hotel Presentation

Things I Do Online

How many hotel rooms have you

sold in the last year via Twitter?

Over €250,000 worth of business

€500,000 investment from UK market research agency 

Recruitment needs 

Countless speaking and media opportunities  Helped our blog grow to 110,000 Unique visitors per month Allowed us to span 2 countries with 15 staff within space of 15 months Never sent out one direct link to buy something

Social media is the 10% piece that brings the whole

thing together but is never going to be your entire online marketing

strategy

Upcoming trends for next 12 months

Practical Tips

Simply Zesty Case Studies

Biggest channel for iPhone pre- registrations  Fraction of traditional marketing budget Highly targeted and easy  to measure

Bringing together over 100 people in one city center bar 

Extensive tradirional press coverage  Blog posts, photos, tweets, Facebook, Twitter, podcasts etcLasting badge on Foursquare that will forever be credited with Vodafone 

Bringing online communities to meet up in the real world is crucial. Can you find any networking events for your hotel?

Making Social media metrics driven

Driving sales in store

Offline / Online / Offline promotion 

Dundrum store beat Grafton Street for first time ever Users have content forever 

Resources

Large brands would have 1-3 people full time on social media in Ireland depending on levels of customer service. Outside agency help to support.

SMEs would have 1 full time/PR/Techie person on social media full time. Some agency help

Small local businesses would have 1 person in house who would have have many other roles. May be feasible to send that one person on training course.

One small piece of advice on how myself and many others book hotels based on one simple thing...

Thanks for listening

niall@simplyzesty.com

@niallharbison