Rail Tourism Development

#RailLoveRevolution

PRASA Rail Tourism

“SUSTAINABLE SMALLTOWN REVITALIZATION”

Vision for PRASA Rail Tourism

• Preferred Travel Option

• with distinct local and global competitiveness

• Authentic Experiences• in accommodation, art & craft, culture, history & entertainment, wine,

food, education, sports, nature & adventure,

• Individual characteristics of Rail Travel and the Destination

• Developing responsible and sustainable tourism strategies,

• increase tourist numbers, length of journey and spending, while

addressing seasonality.

Strategy• Develop a mix of rail tourism products

– Same day Tourists – Simons town & Stellenbosch– 1 and 2 night packages– Long distance Rail Travel– Themed excursions– Festival Trains– Conference Trains– Show Trains– New Route Development

• Promote each Destination with the unique experiences available within all the tourism products and thus promoting Local Economic Development

Strategy

KEY PRINCIPLES• Work sensibly in relation to the Key Principles of DEDAT, WESGRO and

SAT. Additional• Responsible Tourism• Joint Marketing• Form Partnerships• Maximise the lifetime value of customers• Product development to meet market needs• Bookable

– GDS code– Direct– Agents & Operators

Strategy

#RailLoveWarriors

How can you Benefit?• Invite the #RailLoveWarriors to experience your product or destination

– We will create social media awareness and produce collateral in the form of Video, Blogs and articles

– We will assist with packaging tours and services– We will assist with actively marketing it– And we will tell the world about you

• Invite the #RailLoveWarriors to assist with your Local Economic Development projects– We will assist to transform innate talent into formal tourism business– We will create social media awareness and produce collateral in the form of Video,

Blogs and articles– And we will tell the world about it

• Invite the #RailLoveWarriors to assist in packaging tours for your clients– We will collaborate to offer best package– We offer STO Rates & Travel Agents Commission– And we will tell the world about it

How can you Benefit?• Invite the #RailLoveWarriors to offer a ResponsibleTourism Workshop

– We will assist to identify #responsibletourism practices– We will offer assistance on how to apply these practices in your own business or

destination– And we will tell the world about it

• Invite the #RailLoveWarriors to offer Social Media Workshops– We will teach you how to listen to what people are saying about you, your industry,

your product and your area– We will teach you how to react to it– We will teach you how to grow your fan base– We will teach you how to use social media to prospect for leads– We will assist in developing a strategy for marketing yourself as a #responsibletourism

destination or product– And you will tell the world about it.

Contact us

Lumkile Mzukwa Rail Tourism Managerlmzukwa@metrorail.co.za

Marinda Holtzhausen CPT Bookings 0829554725marindasou@gmail.com@marindasou