Presskit Japonismo (October 2014 version)

The best way to talk about Japan

What is Japonismo?

•  Japonismo emerges with the aim to talk about Japan

and Japanese culture globally from an informative

academic point of view without this meaning its contents are tiresome or difficult to follow.

•  Our objective is getting to any Spanish-speaker

interested in Japan and addressing broad, varied

subjects which usually cannot be found in sites about Japan in Spanish.

In Japonismo we talk about:

•  Travelling and Tourism; •  Modern and Traditional Culture; •  Society, Sociology and Anthropology; •  Geisha; •  Japanese Trains and Shinkansen; •  Traditional sports such as Sumo;

•  Book reviews and articles on Japanese literature;

•  Dorama and film reviews; •  Articles on Japanese cinema; •  Latest news on Japan; •  And any other subject related to Japan and the

Japanese which attracts our attention.

1,199 published posts

12 categories

3,510

comments

Who are we?  

Japonismo is a project driven and directed by:

 Laura Tomàs. BA in Translation and Interpreting with English and Japanese, Universitat Autònoma de Barcelona (UAB). Postgraduate

Degree in Society and Culture of East Asia and Master Degree in Society and Culture of East Asia, Universitat Oberta de Catalunya (UOC). She studied for a year in Kyoto University of Foreign Studies and lived in Osaka for another year where she worked as a Spanish teacher. She’s worked as a translator and online community manager for different companies.

Luis Rodríguez. Masters Degree in Telecommunications Engineering, Universidad Politécnica de Madrid (UPM), currently studying a Masters

Degree in China and Japan: Modern World, Universitat Oberta de Catalunya (UOC). He’s working as Head of Communications (PR) and

Social Media in an advertising agency, and he’s also a professor at different social media and online marketing masters and postgraduate

courses. He’s published articles on mobile apps and online marketing in specialized media, amongst other activities.

Contributors

Japonismo aims to be an open space where passionate scholars on Japan can publish their articles on specialized subjects. That’s why we are proud to have articles by: •  Jesús Espí: Doctor in Molecular Biology. Manga and anime

translator.

•  Eduardo de Paz: Creator of Sumo Japonés, writer and translator of Sumo Fan Magazine, Eurosport contributor and author of Sumo, la lucha de los dioses.

•  Juan Manuel Corral: Usual contributor in specialized media and El Marcapáginas (radio) and author of different books on cinema, including Cine erótico a la japonesa.

•  Andreu Escrivà: BSc in Environmental Science, Master in Biodiversity and former pre-doctorate research intern in Ecology. His thesis brought him to Japan.

•  Clara Feliu: BA in Audio-visual Communication. Audio-visual and Cinema passionate.

Japonismo in the media

Collaboration and Interviews •  Pikara Magazine. Vagones para mujeres, ¿solución o parche al acoso

sexual en el transporte público? (17/09/2014).

•  El Economista. 8 razones por las que viajar a Japón en verano (21/7/2014).

•  Leemon Visual. Interviewing Laura Tomàs on Japan (21/7/2014)

•  Augure. Interviewing Luis Rodríguez on influencers’ marketing (29/04/2014)

•  Estudis de l’Àsia Oriental (UOC). La fi de l’hegemonia del sarariiman al Japó? (25/03/2014).

•  Control & Estrategias. Pongamos en valor los medios sociales (01/09/2013).

•  El Periódico de la Publicidad. El futuro del márketing móvil es social (02/2013).

•  Ayuda iPad. Interviewing Luis Rodríguez (26-30/05/2012)

•  El blog de Sarai Llamas. Interview: Japonismo (02/03/2012)  

Talks and Conferences •  Madrid City Council. Travel forum on Japan. Madrid, 12/2014.

[Planned]

•  Alcorcon City Council. Talks on Japanese Culture. Alcorcón, 11/2014. [Planned]

•  GumiParty 2014. Talks on Japanese Etiquette and Social Customs and Workshop of traditional toys and games. Plasencia, 10/2014.

•  Degusta Jaén Meeting. Moderator and participant of round table: Gastronomy and blogs. Jaén, 09/2014.

•  Universidad Carlos III Madrid. Conference on The world of Geisha and photographic exposition about Japanese Summer festivals. 23/9/2014.

•  INLUGO 2014. Moderator and participant of round table: Gastronomic fashion on the net. Lugo, 06/2014.

Talks and Conferences 2 •  Travel Bloggers Meeting. Talk: Blogs, advertising and credibility.

Gijón 05/2014.

•  Generalitat de Catalunya. Participant in round table: Breakfast Club EXIT Japó. Barcelona, 03/2014.

•  Tweets Awards 2013. Talk: Japan and Twitter. Madrid, 10/2013.

•  Tweets Awards Summer 2013. Talk: Twitter, Japan and language. Castelldefels, 07/2013.

•  FITUR 2013. Night Photography. Minube Travellers Meeting.

•  FITUR 2012. Travelling to Japan with kids. Minube Travellers Meeting.  

Radio and TV

•  Paralelo 20. Japan and Tokyo, due to the Formula 1 GP in Japan (04/10/2014)

•  Paralelo 20. Interview about Japan and Japonismo (27/09/2014)

•  Abran Fuego. Guest judge in the gastronomy program in Madrid’s television. Recorded, not yet aired. In Spanish.

•  El Marcapáginas. Gestiona Radio. Social Media &Culture (18/07/2014)

•  La magia de la publicidad. Capital Radio. Social Media and Influencer Marketing (04/07/2014)

Radio and TV 2

•  Fin de Semana. Cadena Cope. Japan at a glance (23/02/2014)

•  La Tarda. Cadena COPE Catalunya i Andorra. Japan, gastronomy and tourism (25/07/2013)

•  Onda Viajera. Onda CRO. Everything about Japan (03/07/2013)

•  Ningú es perfecte. Cadena Pirenaica. Japan and its gastronomy (23/01/2013)

•  Márketing Gastronómico. Gastroradio. Social Media, blogs and visibility for restaurants and small businesses (25/12/2012)

Monthly and Yearly Stats

184,191  pageviews/month  

3,447  sessions  

(visits)/day  

1,72  pageviews  /  session  

106,865  sessions  (visits)/month  

00:02:28  average  

5me  on  site  Site Stats

October 2014

Data

October 2014 Data

53% sessions from Spain followed by Mexico (13%) and

Japan (5,7%).  

55,97% women vs.

44,03% men  

Apart from Spain, LATAM is a very interesting market for Japonismo: Almost 1 in 3 users that read Japonismo come from this region.

October 2014 Data

Demographics

1,479,774  pageviews/

year  

1,83  pageviews  /  session  

807,644  sessions  

(visits)/year  

00:02:42  average  

5me  on  site  Yearly Site Stats

November 1st 2013 to October

31st 2014 Data

November 1st 2013 to October 31st 2014 Data

The constant growthin visits and pageviews is easily noted.

59% sessions from Spain followed by Mexico (10%) and

Japan (5,3%).  

52,8% women vs. 47,2% men  

In this yearly view, its notorious how LATAM is a market with a constant interest for Japonismo’s contents, with 7 countries in the top 10.

November 1st 2013 to October 31st 2014 Data

Demographics

•  12,277 followers  • Support from individual accounts by Japonismo creators

(+26,800 y +2,030 followers)

Twitter  

• 9,330 likes  

Facebook

•  32,427 followers  •  1,526,015 visits  

Google Plus

Social Media  

October 2014 data  

Social Media  

• 487 followers  

Pinterest  

• 498 followers  

Instagram

• 571 by email • 470 by Feedly  

Subscribers

October 2014 data

Advertising •  In Japonismo we really care for the quality of our articles, so

we are looking for means of advertising adapted to our content.

•  We look for types of advertising which can be interesting for our readers and that give satisfactory results to our advertisers.

•  For that reason, we prefer one-to-one agreements with companies related with Japan or whose business scope is related withJapan or any of the content typologies already

present in Japonismo.

Advertising •  For the company, Japonismo’s audience is highly segmented

as all of them show interest in Japan, so ROI will be higher.

•  We offer different options:

•  Banners on the whole site.

•  Banners only on the homepage

•  Banners only in s specific category (for example, in “Gastronomy” or “Travelling to Japan”).

•  Agreements, contributions and different types of sponsorships.

•  Japonismo’s homepage is one of the top 5 most visited pages of the site, so advertising there ensures a high number of

impacts.

Option 1: Header banner 728x90

•  Placed next to Japonismo’s logo.

•  Visible throughout the site.

•  Great visibility.

Option 2: Homepage banner 970x90

•  Placed on the homepage, after the carrousel of latest posts, one of the most visited areas of the whole site.

•  Great visibility given its position and size.

Option 3: Homepage banner 728x90

•  Placed on the homepage after “Travelling to Japan” and “Geishas” and before “Cinema and TV”.  

Option 4: Side menu banner 336x280

•  Placed on the side menu after “latest news”.

•  Its position may be changed (up/down).

Option 5: Footer banner 125x125

•  Placed on the footer – 2 available slots.

•  Ideal for low-cost advertising or for specific sponsorship agreements.

Other types of collaboration  •  Given that we prefer one-to-one agreements with companies

related to Japan somehow, we can reach specific agreements on other types of advertising, sponsorship or contribution which benefits both parties.

•  We can also create editorial content related to Japan for external sites.

•  We can give lectures and talks about Japan on different subjects.

•  We have experience in social media management, strategy planning, content writing and monitoring social channels.

•  Ask us if you have specific requirements for your business.

Contact

If you want to advertise your company in Japonismo or contribute somehow, please contact us via email address: info@japonismo.com

Best regards,

 Laura Tomàs laura@japonismo.com

Luis Rodríguez luis@japonismo.com