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The Role of Online
Guest Reviews
& its integration
into Hotel
Classification
Systems
By Anita Blomberg
CategoriesH
ote
l cla
ssific
atio
n • Room
• Service
• F & B
• Access
• Services
• Communication
• Bathroom
Gu
estre
vie
ws • Room
• Service
• F & B
• Location
• Staff performance
• Value for money
• Cleanliness
Impact on service quality
• Transparency
• Reflection
• Surplus invest
• Awareness
• Employee pride
Service improvement
Thank you!
Anita BlombergCritical opinion
anita@blomberg.as
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