Nh Hoteles

H O W D O E S T H E C H A I N U S E S O C I A L N E T W O R K S ?

NH Hoteles

Pfeiffer ThomasPoisson MehdiRospars Sophia April 1st 2010

Facebook

Fans: 728

Not so many compared to other chain hotels

The chain does not post any information

Few posts of the fans: 11 posts in 2010

Only basic information of the chain

No pictures (only the logo of the chain …)

No facebook link on the homepage

=> Facebook is not an effectif SN for this chain

Twitter

Followers: 873

Not enough compared to other chain hotels

120 tweets

The chains twits a lot: promotions, hotel’s events, recruitments … and respond to the follower’s questions

No twitter link on the homepage

=> Quite a good use of Twitter

Linkedin

More than 500 employees present in this SN

Employees can stay easily in contact

Well structured: statistics, job opportunities …

Links to the chain’s blog

=> Good use of Linkedin

Blog

Good amount of posts: information about different countries, cities, festivals and the chain in general

Links to the chain’s website

RSS feeds available for anyone

It works, compared to the RSS’ of the homepage

No link of the blog on the homepage

=> Very good use of the blog

Conclusion

Present on the main social networks but the chain could do more to stay in contact with the followers

Homepage:

No links to any of the social networks

RSS feeds don’t work

Recommendations:

Use “Ping.fm” to post the same information on several social networks on one click only