Managing Multiple Online Channels in Hostel Groups

“Managing  Mul*ple  Online  Channels  in  Hostel  Groups”

Brian ManningManaging DirectorCMS Hospitality

13th December, 2011

About CMS Hospitality

§ Established over 25 years

§ Offices Sydney and London

§ GuestCentrix - comprehensive hospitality product suite

§ Developed and owned by us

§ We started in Hotels, now work with Hotels, Resorts, Hostels

§ Particular strength in multi-site property systems

§ Windows and Browser based products, using MS SQL Server

PMS

Point  of  Sale

Conference  &  Banque*ng

Repairs  &  Maintenance

F&B  Inventory

Web  BookingsTour  Desk

Central  Reserva*ons Central  Repor*ng

GuestCentrix Product Suite

• Mature, full featured PMS

• ‘Flavour’ switches for different property types/clients

• FIT Res, Group Res, Allotments

• Companies, Travel Agents, Wholesalers

• Guest profiles• Advanced rates &

packages• Packages on the fly• Transfers, Extra

Charges, Specials• User defined reports• MS Office interface• Many Interfaces• Web bookings

GuestCentrix PMS

§ Seamless integration with GuestCentrix PMS § Extensive reports for in depth analysis of sales data

§ Easy to use and attractive user interface §Total customisation through unlimited keyboard configurations

§ Supports industry standard POS units, cash draws, printers, displays, and scanners § Integrated Inventory Control System for real time or overnight stock level reporting § Quick service, bar, or restaurant environments

GuestCentrix POS

§Events management § Sales automation

§ Contact management§ e-Mail integration

§ MS Office integration§ Floor plans§ User-defined reports

§ Booking & event templates§ Invoicing

§ Integration with PMS§ Complete booking history§ Equipment inventory

§ Multi-venue, multi-property§ Remote access

GuestCentrix C&B

Channel Manager – Manage Rate & Inventory

G-Pad - Access all Hotel Data (iPad)

G-­‐PhoneiPhone Status

G-­‐QueueCheck In away from Reception(iPad)

Associates – Manage Own Rate & Inventory

GuestCentrix Web Apps

§Browser Based§Any browser, PC or Mac§Shares database with desktop version§Multi-Hostel§Particular focus on Check In control§Ease of Use

GuestCentrix Hostel.Web

§ We start with a Central database§ Contains all common tables, Guest profiles, Rates, etc

§ Then we build a database for each Hostel§ Looks to the Central database for common tables

§ Then we connect all of the required workstations§ On a Local Area Network§ Via Thin Client (Citrix, Microsoft RDC)§ Via the Web

§ Appliances include § Windows PCs§ Apple Macs§ Thin Client appliance§ Smart Phones (eg iPhones)§ Tablets (eg iPads)

GuestCentrix in a Hostel Group

GuestCentrix Deployment

Head Office Set-Up

Hostel Set-Up

§ Each connection to a web site is referred to as a Channel

§ Channels include booking engines such as§ Gomio§ Hostelworld§ Pegasus§ Booking.Com§ HostelBoookers

Web Channels

Web Channels

§Includes other Channel Managers such as SiteMinder (GuestCentrix Exchange)

§ Inventory out on multiple channels – resulting in overbooking

§ Rates need to change often and quickly to match competitors and to handle Yield

§ You probably want Rate and Inventory to vary by channel

§ Exposed to potential plunge on bookings on a channel

§ Too many touch points to adequately manage manually

Problems with Multi Channels

§ Controls all Channels between GuestCentrix and the Web

§ Provides Single view across All Channels§ GuestCentrix system holds Rates and Actual

Inventory per Hostel § Web engines may have different Rates and

Inventory§ Channel Manager allows you to quickly

change both Inventory and Rates per Hostel per Channel

GuestCentrix Channel Manager

GuestCentrix Channel Manager

GuestCentrix  Database  System

The  Internet

Channel  Manager

Channel Traffic

§Single View Across Channels

Detailed view per Channel

§List of Bookings made, details available

High Channel Activity

§Higher booking rate than specified

Group Status

§Availability across Group hostels

Adjust Inventory Daily

Adjust Rates and Inventory Daily

Bulk Update

§ In addition to Price, GuestCentrix Rate Codes support controls such as:§ Minimum Length of Stay§ Maximum Length of Stay§ Booking Lead Time§ Arrival Day of Week

§ These controls only work with a Pull Model (for a specific booking period), not a Push Model (for a date range in the future)

Rate Controls

Yield Controls

§ Controls  by  Channel  and  by  Bed  Type§ Yield  Management  systems,  such  as  EzRMS§ Rate  adjustment  formulae,  such  as  that  shown  below§ Manual  Rate  and  Inventory  Overrides  (Channel  Manager)

Rate Alarms

§These systems allow you to track competitors rates

Thank You