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Generating and following up on leads is a tricky process. Learn from a panel of agents who have mastered the art of lead generation and fulfillment. Panel Moderator: Ken Kiesnoski, Travel WeeklyPanelists:Geoff Millar, Ultimate All-InclusiveSkip Fortier, Avoya Travel/America's Vacation CenterBecky Jones, Becky Jones TravelPamela (PJ) Ott, Wild Side Destinations & Destination Weddings.travel (Tripology)
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PRODUCED BY
#TWConf
Killer Online Marketing and Lead Generation
Strategies
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Ultimate All-Inclusive Travel Inc.Overview
• Started in 2003
• 2 Agents, 1 full time IC and 2 part time IC (just added 1 part time IC)
• $3,000,000 in annual sales
• 98% of the business comes from all inclusive resort package sales
• Sell Nationally
• Sales are from repeat clients, referrals, new clients, all generated using the Internet
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Using the Internet for Marketing and Generating
LeadsWho to market and generate leads from:• Existing clients
• Referrals
• New clients
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Ways to Establish a Presence on the Internet
• Website
• Pay per click advertising
• Banner advertising
• Strong SEO = Organic Search
• On-Line Yellow Pages Ad
• Free online business Websites
• Local Google and Yahoo Business listings
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Ways to Establish a Presence on the Internet
• Website
• Pay per click advertising
• Banner advertising
• Strong SEO = Organic Search
• On-Line Yellow Pages Ad
• Free online business Websites
• Local Google and Yahoo Business listings
#TWConf
My Travel AgencyBusiness Model
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Lead Generation and Marketing
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Why $pend Your Money on Marketing
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Why $pend Your Money on Marketing
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What Does It Cost YOU to Get a New Client
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What Does It Cost YOU to Get a New Client
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Your Business – Your Decision
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Your Business – Your Decision
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Thank You
Contact:
Skip Fortier
An Independent Affiliate of Avoya Travel / America’s Vacation Center
Skip.Fortier@AvoyaTravel.com
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All Lead Generation Services are not the same!
Here’s what I wanted – what do you want?
• New customers to fill in the blanks
• Travel leads that want what I am the EXPERT in
• Travel leads to destinations I have a passion for
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All Lead Generation Services are not the same!
Here’s what I wanted – what do you want?
• Complete control of what I want, when I want it and how I want it (I want my cake and eat it too)
• NO FEES: NO registration fee, NO monthly fee, No minimum (was I asking too much!)
• U.S. wide reach, not local or zip code specific (I live in Colton, Oregon – where’s that?)
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All Lead Generation Services are not the same!
Here’s what I wanted – what do you want?
• They are MY clients for future travel, NOT someone elses
• Maintain my preferred lifestyle
• I don’t share commissions, I do the work, it’s MY sale
#TWConf
All Lead Generation Services are not the same!
Here’s what I wanted – what do you want?
• I decide what I want (travel, retail, other); then I work the leads to get it
#TWConf
TRUSTT - Trust your travel agent. It is our job to educate the
public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)
#TWConf
TRUSTT – Trust your travel agent. It is our job to educate the
public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)
R – Repeat business and referrals come as a result
#TWConf
TRUSTT – Trust your travel agent. It is our job to educate the
public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)
R – Repeat business and referrals come as a resultU – Unmatched, fanatical service time and time again
#TWConf
TRUSTT – Trust your travel agent. It is our job to educate the
public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)
R – Repeat business and referrals come as a resultU – Unmatched, fanatical service time and time againS – Seamless planning and advice
#TWConf
TRUSTT – Trust your travel agent. It is our job to educate the
public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)
R – Repeat business and referrals come as a resultU – Unmatched, fanatical service time and time againS – Seamless planning and adviceT – Thankful for true clients and their referrals.
Recognize them and show them appreciation.
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