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RezGateway Inc. YOUR LINK to e-TRAVEL SOLUTIONS
December 2014
How ICT is shaping Travel and
Tourism landscape“Just when the caterpillar thought it’s life was over ,
it became a butterfly !!”
ICT Innovations for Sri Lanka Tourism
Indika Maligaspe
by Unknown
Intro...
December 2014Indika Maligaspe
K. Indika Maligaspe
➢CTO and co-founder of RezGateway
➢Independent consultant for Tech Startups
➢Over 16 years of experience in Travel Technology
➢http://www.linkedin.com/profile/view?id=201732082&trk=nav_responsi
ve_tab_profile
Key areas of focus
December 2014
➢Distribution
➢Marketing
➢User Experience
➢Retail
➢Case study
Indika Maligaspe
Distribution landscape - 1990s
December 2014Indika Maligaspe
Distribution landscape - 1990s
December 2014Indika Maligaspe
Distribution landscape - Now
December 2014Indika Maligaspe
Distribution landscape - Disruptors
December 2014Indika Maligaspe
➢Property Management Systems (HBSI /
EzYield / RateTiger)
➢Content Distribution API’s (Hotelbeds / GTA
/ Tourico / bonotel)
➢META Search Engines (Kyak / NexTag /
Skyscanner / hipmunk)
➢Consolidation / Aggregation Engines
(bonotel / Travelfusion /skylink / flightsite)
Marketing landscape - 1990’s
December 2014Indika Maligaspe
Marketing landscape - today
December 2014Indika Maligaspe
source: http://slightlywarped.com
souce: http://slightlywarped.com
Marketing landscape - Disruptors
December 2014Indika Maligaspe
➢Social Media (G+ / Facebook / flickr / twitter)
➢Behavioural Targeting (Google / Youtube /
Facebook, twitter)
➢Devices (emotional / ambient devices / personalization)
User Experience - 1990’s
December 2014Indika Maligaspe
User Experience - today
December 2014Indika Maligaspe
92%travel planning happens online
63% of travel,
consult reviews online
Source :L2 ThinkThank
User Experience - Disruptors
December 2014Indika Maligaspe
➢Ratings / Review (Tripadvisor / VirtualTourist
/Agoda)
➢Virtual Tour / Virtual Reality (GeoTravel /
Google search/ Google Maps / Google glass/ arounder)
➢Mobile Travelmate apps / Last minute
bookings
➢eContent (travel.yahoo.com / lonelyplanet/ timeout /
instagram / pineterest)
Retail Landscape - 1990’s / early 2K
December 2014Indika Maligaspe
Look + Pay + Book
Retail Landscape - Now
December 2014Indika Maligaspe
Build
Recommend
ShareCompare
Book
Review & Rate
Retail Landscape - Disruptors
December 2014Indika Maligaspe
➢Recommendation / Suggestion
Engines (Wanderfly/ Adioso / Amadeus /Travellerspoint /
travelzoo)
➢Dynamic Packaging (expedia / priceline /
flightsite / qatarairways)
➢Mobile Apps (expedia / priceline / travelmate )
➢Peer2Peer (airbnb / touristlink / zipcar)
ICT’s Impact on the Landscape
December 2014
Case study
➢Largest wholesaler in Las
Vegas
➢South Africa’s #1 OTA
Indika Maligaspe
So what about Sri Lanka -
December 2014
➢Distribution (Colombo vs Cape Town vs Mumbai)
○GTA - 25 vs 61 vs 79○Miki - 7 vs 106 vs 145
➢Retail (Sri Lanka vs Mumbai)
○expedia - 232 vs 273
➢Reviews (engaging customers)
➢Digital Content (content curation)
➢Mobile (less than 10 travel mobile apps)
Indika Maligaspe
December 2014Indika Maligaspe
Thank You
Reservations Gateway Inc. YOUR LINK to e-TRAVEL SOLUTIONS
Reservations Gateway Inc.Reservations Gateway Inc.
11654 Plaza America Drive , Unit 645 Reston, Virginia 20190-4700
USA
703 286 5331
703 433 0146 info@rezgateway.com www.rezgateway.com
Tel : Fax :
Email :Web :
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