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Great example of sustainable tourism in Australia.
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WELCOME
PRESENTED BY ROSS MCLENNAN
MEET THE FAMILY
LOCATION
HISTORY
1986 1987
Purchased
Hidden Valley Cabins
1988
swimming pool
Entertainment area,
installed 12 volt lighting
cabin 5 as a template for
others
5 more individual cabins
existing 4 rooms,
adjoining to toilet block
40 seat restaurant
Demolished
shop, bar and
dinning room
and rebuilt to
include
storeroom
including a
cold room.
1989
Built new
owners
residence
1992 1993 1997
Demolished existing residence
and started building BBQ area on
same site.
Finished
BBQ
area
Leased
Hidden
Valley
Cabins
Returned
to Hidden
Valley
Cabins
2005
Installed 600 watt
inverter and 6 x
2volt batteries to
power TV, VCR, TV salillite dish and
computer in owners
residence.
2000
Installed 1500 watt, 24
volt inverter with 2
battery banks of 600
amp/h x 24 volt. This
was to power
refrigerators when
generator wasn’t
running.
ROSS & CHELS HISTORY• Travelled around the world and lived in United Kingdom and
Canada
•Love for nature and environment
•Learnt a lot about carbon footprint and environmental issues
•Tourism was the right industry for us
•Chelsea – Marketing degree & Ross – business experience
POSITIVES & NEGATIVES OF
HIDDEN VALLEY CABINS
POSITIVES• Location & Remoteness: HVC is in an isolated setting, surrounded by a 90 square mile cattle station.
•The setting: Pristine bush setting and outback ambience.
•Proximity: Outstanding natural attractions
•The drive to HVC: Guests travel through a variety of eco-systems
•The weather: Mild weather, invariably fine for almost all the year
• The Historic and Natural Environment: The area has a fascinating history and our family has been a part of this history
POSITIVES•The Architecture: Unique hand-crafted furniture, architecture and landscaping, using local timber.
NEGATIVES• Location & Remoteness: HVC is in an isolated setting, surrounded by a 90 square mile cattle station.
•No council amenities: e.g. waste, power, water, sewage etc…
•No drive by trade: Like on a major highway
•Destination: Hidden Valley isn’t on the map, Townsville our major regional hub is getting there – domestic, not international
•Our road: 8.5km of gravel, which a council looks after and they just amalgamated
WE HAD TO TURN OUR
NEGATIVES INTO POSITIVES
IDEAS•Introduce tours: Both On-site and off-site tours, including viewing Platypus, nocturnal walk and Running River gorge safari.
RESEARCH
•Started researching: Through the various bodies
•Tourism Australia www.tra.australia.com
•Tourism Queensland www.tq.com.au
•Townsville Enterprise (RTO) www.townsvilleonline.com.au
STARTED TO LINE UP THE
POSITIVES AND NEGATIVES
BIGGEST PROBLEMS 1. Power
2. Carbon Footprint
“Living next to outstanding natural attractions such as the world’s oldest living rainforest and we have a 110 million year old egg
laying mammal swimming in our creek next door. It our responsibility to protect that!”
OPTIONS
1. Running Diesel Generators: Not environmentally friendly. Very loud. Very time consuming, very labor intensive and expensive
2. Solar power the entire resort: Ian’s experience with solar power over the past 15 years was critical
WHICH ONE WOULD YOU PREFER?
OK GREAT IDEA BUT HOW
DOES THIS RELATIVE TO THE BIG PICTURE?
WHATS NEXT?•Had a meeting with Townsville Enterprise – Loved it!
•Tourism Queensland – Loved it!
•Tourism Australia – www.tra.australia.com
•Common sense – linking your product with tourism bodies
SOLAR POWER
1. Knowing how much power you need – Energy Audit
2. Installed a meter
3. Recorded our daily usages for 4 months
4. Worked out how we can save energy
SAVING ENERGY• Every Watt is sacred
• Lighting
• Refrigeration
• Appliances – switching them off over night and sourcing energy efficient ones. Leaving a TV set on at the power point draws 20 watts per hour, 0.48 KWH per day, 1226.4 KWH per year, resulting in 1.2
tonnes of CO2 emissions.
• Changing menus
• After 7 months – WE’RE READY!
SOLAR POWER1. Knowing how much power you need – Energy Audit
2. Installed a meter
3. Recorded our daily usages for 4 months
4. Worked out how we save energy
5. Design and Purchase a Solar Power System
AUSTRALIA
SOLAR POWER
SYSTEM1. Got a quote
• 1st Quote $530 000
• 2nd Quote $187 000, difference $343 000, quote came from 1 Alternative way, Nimbin NSW
• Rainbow Power Company www.rpc.com.au
2. Installed Solar Power System 16th December 2007
• 18 months of research
• 10 days to build it
• Final cost $75 000
• In 1st year of operation, will save 26 000 litres of diesel and 78 tonnes of C02 emissions
SOLAR POWER
SYSTEM
SOLAR POWER
SYSTEM
SYSTEM PAYBACK
PERIOD
• Under two years in diesel alone
• $1.2 million saving over the next 20 years
• Approximately 1.5 hours of maintenance per month
CARBON NEUTRAL
• HVC commissioned Climate Friendly to complete in-house audits to reduce carbon emissions
• purchased carbon credits to make HVC the first resort (and tour business) in Australia to be carbon-neutral.
CARBON NEUTRAL
ECO-CERTIFIED
• Received accreditation on 4th April 2008
• Eco-Tourism Australia www.ecotourism.org.au
• Best submission they has received to date
MARKETING
• No advertising budget – have to be creative
• News & Magazines Articles
• Television
• Blogs & Forums
• Media Releases
• http://www.hiddenvalleycabins.com.au/MediaPage.htm
OTHER SUSTAINABLE
PRACTICES
ENVIRONMENT
Solar Power:
Australia’s
1st solar powered
resortWater Conservation
Waste Management
Recycling. All
aluminum cans are recycled
Native Plants
Buildings. Built to
blend with the natural environment
Power Conservation.Replacing light bulbs with
energy saving compact fluorescents.
Exotic Plant removal
Walking Tracks
Accreditations & Committees
Education
Carbon AuditNature
based activities
EDUCATION• Built an interpretive Centre
• Developed renewable energy workshops in conjunction with Tourism Queensland
• During check-in, guests are informed about power conservation and our renewable energy system.
• Guests presented with a “Certificate of Sustainability” during check-out
• Information in the compendiums about our sustainability initiatives
CHANGE
• Tourism as an industry has the chance to lead
SMALL ACTIONS
• Hidden Valley Cabins is just a small family run business. We do not have huge amounts of money
• THE HARDER I WORK THE LUCKIER I GET
THANK YOU
For more information, please visit
www.hiddenvalleycabins.com.au
www.tq.com.au/sustainability
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