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Rosanna Downes, Living Streets Communication managers' workshop www.charitycomms.org.uk/events
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Gamification for charities
Rosanna DownesCommunications and Campaigns ManagerLiving Streets
What’s in your wallet?
Encouraging behavioural change
The Great British Walking Challenge
May 2012
Case study
A range of ways to compete and engage
Working with partners
and the media
Talking about walking
“It was great to have an incentive to get out more…
discovering a whole new world of chimney pots, and
pavement cafes, street signs …and holes in the road (I
happily lobbied my local MP and MSP on behalf of Living Streets’ campaign to improve pavements –
and got encouraging replies).”
Blogger at walkingheads.net
And creating better streets
So how did we do?
Exercise
How could your organisation use gamification?
Thanks for taking part!
rosanna.downes@livingstreets.org.uk
@rosannadownes
@livingstreets
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