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Nathalie GIL - MBA2A Course Instructor: E. Craig
DIGITAL UNIVERSE MAP
GOOGLE+
BLOG
YOUTUBE
DIGITAL TOUCHPOINTS MAP
BUSINESS OBJECTIVES DEVELOP A MULTI-SCREEN STRATEGY
IMPLEMENTATION OF THE NEW RWD SITE Making a positive ROI in week one Dropping the average time on site Build new features for users and implement
them more rapidly
DEVELOP A MULTI-SCREEN SITE
THE NEW SITEusing
RESPONSIBLE WEB DESIGN
Alpharooms’ Goals:
Double its overall conversion rate Increase mobile conversion rate fourfold Reduce mobile bounce rate 35% Cut the time required for customers to price their itineraries by half
FIGURES
Customers’ Feedback
Customers’ Opinion about the Services
ACCREDITATION & AWARDS
HOW TO APPLY THIS DIGITAL STRATEGY TO AN INDEPENDENT HOTEL?
Ensuring that the hotel is best primed to be found in search engines like Google, Yahoo and Bing, using the SEO strategy
Guaranteeing that content management systems are intuitively designed to allow users to add and remove text, images and promotions with ease.
Creating a website designed to easily integrate with most major industry booking engines, including iHotelier, SynXis and OPERA.
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