Curative | Why Social Media?

‘ WHY ’SOCIAL MEDIA?

Prepared with care for Connecting Up New Zealand

26 April 2012

Eddy Helm + Jade Tang

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Who’s in the room?

Eddy HelmPlanner, Believer, Doer.

Jade TangDesigner, Dreamer, Doer.

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Workshop overview:• WhySocialMedia?• Communicatingyourbrandtoyourcommunity• Workshopexercise - Understanding your brand - Curating online tools to engage your community

• Feedbackdiscussion&questions

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

CreativeMornings Introduction to case-study exemplar

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

What is brand?Not just a logo

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

What is brand?Visual language

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

What is brand?Culture

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

What is brand?Tone of voice

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

What is brand?Audience/Community

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Why?“People don’t buy what you do, they buy why you do it”

Simon Sinek

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Why?

Tina Roth Eisenberg Founder

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Communicating your brand:to your Community

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Communicating your brand:via Social Media

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Communicating your brand:via Facebook

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Communicating your brand:via Twitter

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Communicating your brand:via Eventbrite (event registrations)

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Communicating your brand:via Tumblr (blog)

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Communicating your brand:via Vimeo (videos)

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Communicating your brand:via Flickr (photos)

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Communicating your brand:via Mailchimp (e-newsletter)

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

Communicating your brand:via your Website

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

‘ Now it’s your turn ’

[WORKSHOP]

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

‘ Feedback & Questions ’

[DISCUSSION]

Prepared with care for Connecting Up New Zealand | 26 April 2012 Eddy Helm + Jade Tang

THANK YOU

Prepared with care eddy@curative.co.nz jade@curative.co.nz

Connecting Up New Zealand