Butlers model

Mark SchemeMark Scheme

ExplorationExploration

•Very few tourists or facilities

•Undeveloped

•Adventure tourism

InvolvementInvolvement

•Tourist numbers increase

•Local people start to become involved in tourism

DevelopmentDevelopment

•Numbers of tourists increase rapidly

•Large hotel chains build up to date facilities

•Locals go out of business

•Package holiday

ConsolidationConsolidation

•Maximum number of tourists

•Facilities now starting to look out of date

•Package holiday

StagnationStagnation

•Resort loses popularity

•Tourist numbers decrease

•Some hotels and shops go out of business

RejuvenationRejuvenation

•No new attractions provided

•Much of the property is up for sale

•Hotels converted into old peoples homes

•Day trips or weekends only

DeclineDecline

•No new attractions provided

•Much of the property is up for sale

•Hotels converted into old peoples homes

•Day trips or weekends only

The Butler Tourist Resort Life Cycle The Butler Tourist Resort Life Cycle ModelModel

Butlers Model MnemonicButlers Model Mnemonic

Early Extra

In Itchy

Darkness Drunks

Criminals Can

Steal SoundReal Drugs Rather Dirty

Blackpool and BenidormBlackpool and Benidorm

Blackpool: Started off in the 1800’s

Is now in decline

Benidorm: Became popular in the 1960’s

Shows no sign of stagnating

Describe the options faced by holiday resorts when they reach stagnation (3 marks)

• 0 – 1 marks: Offer a statement about how decline is likely but lack detail about what might follow

• 2 marks: Identify at least one strategy that could be adopted but lack the detail of the management of that strategy

• 3 marks: Describe two or more possible outcomes once stagnation is reached and relate these outcomes to the choices made.