Brix Media Introduction

Giving you the Media edge

The Brix identity

To be the specialized outsourced media

implementation arm of every communicator.

Vision

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

Gives your client a very high quality media outreach across to any city in India

Brix personnel maintain a very high degree of media professionalism, lending to your client’s image

Highly specialized and experienced team to ensure consistency of message being disseminated

Key advantages

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

Completely and only focused on media engagement

Ops specialization for critical, time-bound projects

All India team of media and PR professionals

Specialized for intensive media ops

Core strengths

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

Media relationships across tiers

Sharp intelligence gathering capabilities

Geared for pre-emptive, reactive and proactive media actions

Trained personnel for crisis and hostile engagements

Core strengths

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

Constant engagement with Editor, COB & beat-editors (to reporters & desks) to get quality intelligence

Teams across 10 cities keep a close on-ground vigil

Teams formally trained in media intelligence gathering techniques

Daily reporting on major ‘issues’ intelligence across 10 cities

Intelligence

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

Live database with over 10,000 journalists across India

Journo database updated centrally on a daily basis

All appearances & analysis available through bluebytes

Database linked to monitoring engine journalist preferences

Uses robust media dissemination engine

Technology

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

The identity of your clients & their work will be kept completely confidential through water-tight NDAs

Highly secure physical and technology environment to keep each media process completely isolated & secure

Disaster Management Systems to protect data of client with multiple redundanciesStrict organizational level and individual level back-to- back NDAs to protect client interests

Security, IP

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

What Brix does

NORMAL OUTSOURCED ACTIVITIES

•Media briefing• Press conferences• Press releases• One-on-one interactions• Investor meets• Product launches• Media junkets and fam trips• Authored article dissemination •Analysts’ meets

Scope

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

SPECIAL OUTSOURCED ACTIVITIES

• Ongoing media intelligence

• Media crisis management

• Media Relationship Management

(We also provide dedicated, white-labeled media relations personnel for you/your client)

Scope

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

The Brix uniqueness

- Bring advantage of Brix media relationships + knowledge- The team has strong analytical skills useful in planning and quick decision making

- Problem-solvers by attitude and training, our personnel are detail oriented, with good perception and observation skills-The Brix Media team is outgoing, dynamic and have good inter- personnel skills, making media relations an enjoyable task-The team is made of inquisitive and creative people, balanced by a pragmatic & principled approach of media execution

Team skill set

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

10-city direct presence, 6-city indirect presence for media-relations

Upto 90-city reach (all major media hubs)

Available 24 x 7 x 365

Deep ingress into English as well as vernacular media

Presence & reach

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

Ability to execute complex multi-city activities simultaneously

Quick scalability potential

Ability to use multi-language media relations tools

Strong process orientation for client engagement

Highly decentralized decision making for high flexibility and adaptability

Capabilities

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

Your benefits

Put your best people on the ‘Consultancy’ and outsource media implementation from Brix Media Outsouce Your Media Process to get outsourcing advantages like costs, efficiency, quality

As a client, you needn’t carry the cost of managing media operations. Choose the relationships to manage! As an agency, you can hold the Brix team accountable, and ensure better deliveries to clients

Advantage ‘YOU’

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

Key Brix personnel

DHANANJAYA KULKARNI -OVERALL BUSINESS HEAD

• Started his career as a journalist and then moved on to Corporate Communication and then Public Relations.

• Has more than 18 years of experience in the communications industry.

• Close contacts with national media at editorial levels.

• Good experience in sectors like FMCG, Lifestyle, Banking, Insurance, IT/Telecom, Infrastructure, Real Estate, Retail, Govt. etc

• Worked with accounts like Coca-Cola India, SAB Miller, Spice Telecom, Canara Bank, i-flex solutions, Allahabad Bank, Andhra Bank etc.

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

SHRUTI THAKUR- BUSINESS HEAD (Eastern India)

•Shruti is heads the Eastern Business Division of Brix Media

• More than 14 years of communications experience

• Excellent contacts with all levels of media (also senior Editor level)

• Has excellent contacts beyond Kolkata also - Gauwhati, Siliguri etc.

• Good experience in sectors like Finance, Lifestyle, IT/Telecom

• Worked with accounts like Bajaj Allianz, sun Microsystems, Botox, Fujifilm, Oracle, Bharat Matrimony, D&B etc.

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

SULAKSHANA MEHROTRA– BUSINESS HEAD (Northern India)

• Sulakshana has more than 10 years of experience PR & media relations

• Extremely good relations with media in NCR

• Extensive knowledge and experience in healthcare, automobile, hospitality, real estate, media & entertainment, corporate & brands, lifestyle and consumer verticals.

• Has worked on accounts like Ford India, Pearl Academy of Fashion, IBN 18 Network, Star India, Courtyard by Marriott Gurgaon, SIAM, Lacoste, Super Religare Laboratories etc.

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

SHUBHADA DHARWADKAR - BUSINESS HEAD (Western

India)

• Shubhada has over 18 years of experience in Public Relations and Journalism.

• Has worked for 6 years as a journalist with the Indian Express Group and Magna publications, and 12 years in media relations of several large PR agencies.

• Shubhada holds vast experience in client servicing across sectors like manufacturing, IT, auto, banking & finance, insurance and has also handled several IPO roadshows.

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

Our experience

Indiabulls

Lanxess

Hallmark

ING Vysya

Mitsubishi

MetropolisSharekhan Dun and Bradstreet

BharatmatrimonyomkarLodha

Dun and Bradstreet

iMint

Mumbai . Delhi. Chennai. Bangalore. Kolkata. Hyderabad. Ahmedabad. Pune. Jaipur.

FOR ENQUIRIES AND INFORMATION, PLEASE CONTACT

– Dhananjaya Kulkarni - +91-

9886222271

Thank you very much for your time.