American Dream Incentives Survey

American Dream Incentives Survey

Mike Fletcher Contributing Editor

Barcelona | 4 Dec 2010

Stateside Guide Launch: Stand F270

•Corporate: 37.8%

•Agency: 32.4%

•Association: 5.4%

•Other: 21.6% *

What type of organisation do you work for?

Corporates:BBC, Canon Europe, Rolls Royce, Abbey Life Assurance, Indesit, Pfizer, Hallmark Cards, Canon UK, Aviva, ExperianAgencies:Zibrant, Banks Sadler, Line Up, WorldEvents, Euro RSCG Skybridge, TRO, Oxford International, * DMCs, representation, consultants, hospitality agents,

venues

Do you organise US incentive programmes?

Most popular destinations:New York; Miami; San Francisco; Washington DC; San Diego; Texas; Las Vegas; Scottsdale AZ; Florida; Atlanta; Detroit; Boston

48.6%51.4%

Where in the US would you host your American Dream incentive programme?

Other destinations received one vote including: Denver, Nashville, Washington DC, San Diego, Seattle, Houston

Top 10 American Dream incentive activities

•“Rooftop tour of the John Hancock Observatory”

•“Whale watching”

•“Climb the Golden Gate Bridge”

•“A broadway show & dinner with the stars”

•“Be cast as an extra in an American TV show”

•“Sightseeing with a difference”

•“Meet politicians, FBI, broadway actors, cowboys”

•“Gastronomic city tours / gala dinners / fine dining”

•das

Our survey said:

•“Horse riding and cowboy experiences”

•“Personal shopping experience at Bloomingdales”

•“Back-stage tours of TV, theatre, sports stadia”

•“Learn to surf, fish, play baseball, kite-surf, jet-ski”

•“Sex & the City, Alcatraz, Grand Canyon, Mardi Gras”

•“Learn to play poker, blackjack, roulette, craps”

•“Driving: Off-road, ATV, Speedway, road-trip”

•“Spas, relaxation, cycling tours, the beach”

•das

Our survey also said:

•Las Vegas, CVB, Russell Meara

•Boston, Open the Door, Christina Pappas

•New York, NYC & Company, Jerry Cito

•Texas, CVB, Julie Chase

•Houston, Greater Houston CVB, Daniel Palomo

The Panel: Chairman | AIBTM, Steve Knight