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10 important statistics that prove online reviews are necessary for niche tour operators to succeed in this day and age.
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sales@rezdy.comwww.rezdy.com
10 ONLINE REVIEW
STATISTICSTOUR OPERATORS
CAN’T IGNORE
If you’re not already convinced, these online review statistics will convince you that travelers
rely on online research to make their travel decisions.
It’s time for tour operators to start using review sites to cultivate positive word of mouth.
1. There are currently 200+ million reviews written across the internet
Source: TrustYou
2. On holiday, 24% of travelers use their smartphones for reading reviews, while 22% use their tablets
Source: Trip Barometer
3. The most important sources that influenced the decisions of global travelers were
● travel review websites (69%)● online travel agencies (57%)● and tour operator sites (56%)
Source: Tourism Research Australia
4. 70% of global consumers say online consumer reviews are the second most trusted form of advertising
Source: Edelman
5. 93% of global travelers say their booking decisions are impacted by online reviews
Source: Trip Barometer
6. 81% of all reviews are positive
Source: Trip Barometer
7. 79% of consumers trust online reviews as much as personal recommendations… this is an increase of 10% compared to 2012
Source: Bright Local Study 2013
8. TripAdvisor has 150 million reviews
Source: TripAdvisor
9. TripAdvisor has 26 million unique monthly visitors from travellers around the world
Source: TripAdvisor
10. TripAdvisor has 90 reviews submitted every minute
Source: TripAdvisor
Follow @rezdy_com for more!
ABOUTREZDY
We provide powerful online booking software for niche tour operators
Walking toursSurf schools
CruisesSkydiving
Bike toursScenic flights
...just to name a few
ATV toursHelicopter flights
Kayaking toursSailing trips
ShuttlesFishing charters
Want to learn more? Get in touch!
sales@rezdy.comwww.rezdy.com
Aus: +61 (0) 2 8244 3060USA: +1 415 655 1633
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