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Augmented Reality Overview And Demos
2www.zugara.com
Snapshot: We’re an interactive marketing agency with a passion for emerging media and technologies
Services: Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development
Expertise: Augmented Reality; Gen X and Gen Y Demographics
Founded: 2001
Location: Los Angeles / New York
Web: www.zugara.com
Blog: www.weareorganizedchaos.com
Facebook: www.facebook.com/zugara
YouTube: www.youtube.com/zugara
Twitter: www.twitter.com/zugara
ABOUT ZUGARA
HELLO… WE ARE ZUGARA
3www.zugara.com
ABOUT ZUGARA
OUR INVOLVEMENT WITHAUGMENTED REALITY
Manage the Facebook Augmented Reality Community www.facebook.com/augmentedreality
Active Member of the Augmented Reality Consortium
• www.arconsortium.org/
Development of Flash-based Augmented Reality Technologies and Software Development Kits (“SDKs”)
ZugAR Augmented Reality Marker & Manager
Technology
ZugMO Motion Capture
Technology
ZugSTAR Streaming Augmented Reality
4www.zugara.com
ABOUT ZUGARA
OUR INVOLVEMENT WITHAUGMENTED REALITY
WEBCAM SOCIAL SHOPPER
CANNONBALLZ
ZugAR Augmented Reality Marker & Manager
Technology
ZugMO Motion Capture
Technology
ZugMO Motion Capture
Technology
5www.zugara.com
What Is Augmented
Reality
6www.zugara.com
WHAT IS AUGMENTED REALITY
IT IS NOTVIRTUAL REALITY…
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WHAT IS AUGMENTED REALITY
AND IT IS DEFINITELY NOT… SECOND LIFE
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"Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. At present, most AR research is concerned with the use of live video imagery which is digitally processed and 'augmented' by the addition of computer-generated graphics.“
(Wikipedia)
WHAT IS AUGMENTED REALITY
SO WHAT IS… AUGMENTED REALITY
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WHAT IS AUGMENTED REALITY
THE FUTURE OF INFORMATION INTERACTION
VIEW INTERACT
ACCESS
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WHAT IS AUGMENTED REALITY
AR IS SCIENCE FICTION IMAGINATION…
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WHAT IS AUGMENTED REALITY
BECOMINGREALITY…
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WHAT IS AUGMENTED REALITY
RIGHT BEFORE YOUR EYES….
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CannonballzDemo
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WebcamSocial
ShopperDemo
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ZugSTARDemo
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Augmented Reality
Statistics
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Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014.
(ABI Research study “Augmented Reality: Adding Information to Our View of the World”)
AUGMENTED REALITY STATISTICS
AUGMENTED REALITY REVENUE
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Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases.
(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)
AUGMENTED REALITY STATISTICS
WORLDWIDE WEBCAM GROWTH RATE…
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As of last March 2009, 40% of Facebook Video Uploads were via Webcam (Businessweek – Facebook Grows As A Video Platform)
AUGMENTED REALITY STATISTICS
WEBCAM VIDEO UPLOADS ON FACEBOOK
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Case Study (over a one month period)
AUGMENTED REALITY STATISTICS
CANNONBALLZ AR GAME STATS
Unique Visitors11,672
% Of Unique Visitors That Logged Into
Facebook11%
Average Time Spent On Site4 min 36 sec
% Of Unique Visitors That Had Webcams*
80%
% Of Unique Repeat Visitors25%
*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular
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Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)
AUGMENTED REALITY STATISTICS
AR POLLS – BROWSER PLUG-IN
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Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)
AUGMENTED REALITY STATISTICS
AR POLLS – DO YOU HAVE A WEBCAM
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The Keys To Success With Augmented
Reality
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#1 Augmented
Reality Based On Utility
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#2 Social Media
Integration
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#3 Long Term Gain vs.
Short Term Fame
www.zugara.com
Thank You!Matthew Szymczyk
CEO, Zugaramatt@zugara.com
Twitter.com/kobrakaiFacebook.com/Mhszymczyk
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