You tube vimeo

Preview:

Citation preview

Using Video as a Social Marketing Tool

EIS 2350

Video Killed the Radio Star

Video Killed the Radio Star

All this adds up to

being the2nd Largest

SEARCHENGINE

and the 4th most trafficked site on the internet(behind Google, Facebook, & Yahoo)

How to useHow to use

as your Entertainer’s marketing tool

TagsTags1. Make sure your tags are relevant to your content. Seems obvious but this takes some thought to get into the minds of users similar to keyword discovery.

2. The more tags the merrier. I see no penalty for using all your available tag space.

3. Spread your tags out among your clips. Adding more tags can help snag some tail.

4. Use adjectives. Remember lots of folks are browsing and they’ll use adjectives to find what they are in the mood to view.

5. Have some category descriptor tags. It’s important to remember YouTube’s default search settings are Videos, Relevance and All Categories.

6. Match your title and description with your most important tags. Basic SEM practice applies here as well.

BrandingBrandingn Channel Colors should match the Brand’s

colors scheme

n Video Page Banner

n Video Page Icon

n Modules

ContentContentn Frequency

n Quality

n Unique (Ok GO!)

n Theme

n Views (likes | dislikes)

n **Non-Commercial Use Only**

n Non-Branded Video

n VIDEO QUALITY (HD)

n Related Videos are within YOUR channel

n Downloadable Videos

50 Million Unique Visitors

MonetizationMonetization

Born as the of Music Videos

1.4 Billion Worldwide Streams

n Current Events

n OK Go!

n Is it part of the artists Recoupable?

n How does this effect VEVO?

MonetizationMonetization

Also: Songkick, Amazon & iTunes

Merch Stores

Doing it LIVE!Doing it LIVE!

Large Acts Small Acts

offers an attractive new way for Internet broadcasters to connect with audiences, allowing dialogue between users and opportunities to build connections across the globe. Viewers can interact directly with the person on the screen, offering comments for the presenter or feedback in live chat, and viewers can interact with one another through impromptu dialogue.

The site’s easy-to-use interface makes broadcasting easy, opening the medium to any user with a webcam and a fast Internet connection. The social networking features help broadcasters cultivate and manage unique networks of users around their shows, relying on user feedback to bolster their standing on the home page and earn praise. For the viewer, these features encourage richer online interactions, giving members a chance to discover interests they have in common or to share content and ideas

Other LIVE ServicesOther LIVE Services

Monetize LIVEMonetize LIVE

Where performers can broadcast LIVE and interactive experiences directly from a laptop, while offering unique fan experiences that are never archived.

How Does Something Go Viral

How Does Something Go Viral

How Does Something Go Viral

How Does Something Go Viral

SU CCES

implicity

nexpectedness

oncretedness

redibility

motional

tories

n People have a desire to be “useful”

n We take “ownership” of their discovery(do you sometimes feel relieved when they laugh at a funny video passed along?)

n The Personal Investment drives others to share

n We want to watch what others are watching

n After seeing it you become part of the “tribe”

How Does Something Go Viral

How Does Something Go Viral

Seth GodinSeth Godin

How Does Something Go Viral

How Does Something Go ViralWhere Does It Start?

How Does Something Go Viral

How Does Something Go Viral

Use of Copyrighted Material

CopyrightClearance

for $1.99

over 400k songs

Questions?Questions?

n Paper / Test -- March 1st (That’s Thursday!)

n Group Projects