YellowAPI.com Lunch & Learn

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Lunch & LearnThursday, June 1st 2011

couldn’t show up at the photo shoot:Linda Salicco Sylvie Lafond Lisa Lamontagne

COL Matthieu Houle MAJ Carolyne MoranMAJ Bradley WingMAJ Thomas Petyt

MAJ Jean-Luc DavidMAJ Yasha Sekhavat

LT Jonathan Lavoie-Lévesque

mobile is sexy

our future. today…

critical mass

not only the young cool dudes

Wait! I’m updating my Facebook

status.LOL!

our DNA

audience

localcontent

intentionto buy

marketing

solutions

for SMBs

2010: a good start…

YellowPages.ca featured by Apple. WOW!

Application in Productivity Category

#1

downloaded applications2.5 million

of digital searches in March 201130%

our

content

will make

us win

pioneers of mobile monetization in Canada

Two targets, two products

Brand Filter

National Advertisers

Mobile Priority Placement

Local Advertisers

2011 : think BIG

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What is an API?Application Programming Interface

Why give our content away for free?

500,000+ applications

“why would we give our content away for free?”

ROI

What is an API?Application Programming Interface

At YPG, one of our key assets is rich local content.

These listings also include ratings and reviews, pictures, videos and people listings.

We have 1.5 M geo-coded business listings and POIs.

DATAYellow Media Database

Business Listings People Listings

Ratings & ReviewsRich Media

In the past, this content was secured and not accessible.

Today, this content is open, free and available to anyone.

ACCESSYellow Media Database

Business Listings People Listings

Ratings & ReviewsRich Media

YellowAPI unlocks this rich content, giving a key to the door.

Access is now granted in a secured environment.

UNLOCKYellow Media Database

Business Listings People Listings

Ratings & ReviewsRich Media

Build engaging customer applications.

Leverage the power of mobile and web.

BUILD APPSYellow Media Database

Business Listings People Listings

Ratings & ReviewsRich Media

“OPEN UP

your business model”

OTHERShave donethe same

OPEN API TIMELINE

How does YellowAPI add value?So...

INNOVATE.

COMPETE.

YELLOWAPI TARGETS

THE ‘BIG GUYS’ DEVELOPERS

1 2

target #1 THE ‘BIG GUYS’

POYNTBusiness, People and

Restaurant searches are powered by

YellowPages.ca.

YAHOO! MOBILEYahoo! Mobile

integrates YPG’s local business data through

YellowAPI.

That’s

searches/month1,000,000+

WHEREYellowPages.ca powers

their local business search in Canada.

CBCCBC has added a local

discovery feature to their site powered by

YellowPages.ca

target #2 DEVELOPERS

The result?... symply mind-blowing apps!

HackFestsOlympics for Geeks

1. Take a loft2. Add a WiFi network3. Blend with pure talent4. Complete with lots of Red Bull

Let stew for 6 hours

Serve chilled.

Want to see some examples of what they develop in 6 hours?

RESERVELYMake quick, online

reservations with any restaurant in Canada.

With YellowAPI and a little magic, the system calls the

restaurant and makes the reservation for you!

DATESHAKEDateShake is a sexy app that allows someone to

randomly grab a Twitter friend and find a

restaurant based on their location.

Just shake it!

RENDEZVIEWRendezView allows two

people to find the perfect place to meet.

Simply input your locations and meet in

the middle!

PUBCRAWL.MEAn online pub crawling tool framed in a slick-

looking interface.

Pick your pubs, set your itinerary, share it on Facebook and party!

FLUSHFINDERLooking for a public

washroom around you?

FlushFinder finds closest coffee shops, gas stations,

libraries and more for you to feel better!

YellowAPI is an incubator, helping take amazing ideas to market.

We support innovators and entrepreneurs looking to live their dreams.

We offer resources:

Financial Technical Creative

Developer Program

Incredible media coverage about YellowAPI in both Canada and the US!

Yellow Pages Teams Up With Foursquare For “Venue Harmonization Project”

-TechCrunch

Incredible media coverage about YellowAPI in both Canada and the US!

YellowAPI becomes first Canadian partner for foursquare’s venue harmonization project

-AboutFoursquare Blog

Canadian Directory Publisher Scripts an API Success Story

-ProgrammableWeb

Incredible media coverage about YellowAPI in both Canada and the US!

Canada Yellow Pages Launches API - A Picture of a Modern Service

-ReadWriteWeb

Incredible media coverage about YellowAPI in both Canada and the US!

YPG Making Good on API Strategy-Greg Sterling, Screenwerk

Incredible media coverage about YellowAPI in both Canada and the US!

You guys have the golden API ecosystem vision-Kin Lane, API Blogger

Incredible media coverage about YellowAPI in both Canada and the US!

Incredible media coverage about YellowAPI in both Canada and the US!

Yellow Pages is App Happy in Online Push-The Gazette

FUTURE

People

Yellow Media Database Canada411 Database LesPAC Database RFD Database

+Classifieds Coupons

NEW DATASETS

+ User Generated Content

RatingsReviewsCheck-ins

SOCIAL INTERACTION

FUTURE READ + WRITE

Yellow Media Database

YELLOWAPI.COMby the numbers

LaunchedSEPTEMBER 2010

of searches/month

developers(June 2011)

builtAPPS

ready to rock’n’roll