WWT 2010: Apps and Tools to Energize Your Base

www.womenwhotech.com

Apps and Tools to Energize Your Base

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PANELISTS:

Jessica Bosanko and Shana Glickfield

MODERATOR:

Amy Sample Ward

Building a Powerful Movement Online

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Agenda

• Intros• Nonprofits & Text Messaging - Jessica• Tools and Apps – Shana• Measurement – Amy• Demos• Questions & Discussion

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Jessica Bosanko

Jessica Bosanko, Vice President, has designed effective online advocacy, fundraising and recruitment strategies for M+R clients since 2007, after years spent honing her online organizing skills for a variety of environmental nonprofits. Lately, she co-authored the Nonprofit Text Messaging Benchmarks study and has advised clients including the Human Rights Campaign, William J. Clinton Foundation and Wildlife Conservation Society on how to incorporate text messaging into their advocacy and fundraising programs. Jessica is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect: jbosanko@mrss.com - 917-438-4615

Shana Glickfield

Shana Glickfield is a Partner at Beekeeper Group. She is a leading communications and advocacy strategist, focusing on social media and online community building. She was one of five women named “up and comers in technology” recently by Washington Post and made Washington Life magazine’s list of the most creative people in new media.

Connect: @Dcconcierge shanag@beekeepergroup.com

Amy Sample Ward

Amy Sample Ward is a blogger, facilitator and trainer focused on leveraging social technologies for social change. She is also the Global Community Development Manager at NetSquared, where she focuses on growing and supporting the global community of changemakers and local organizers. In 2009, Amy co-authored Social by Social: a handbook in using new technologies for social impact, that you can read for free at SocialBySocial.com. She has worked in and with advocacy organizations, private foundations, and community groups in the US, UK and beyond.

Connect: @amyrsward amy@amysampleward.org

Agenda

5 BillionText messages per day

www.e-benchmarksstudy.com/mobile

Key Findings• More than 80% of text subscribers were recruited

from the online program.

• Lists grew at a rate of 49.5 percent annually.

• Annual churn rate was 30.7 percent. Benchmark text message unsubscribe rate was 0.69 percent.

• Response rate for call-in advocacy text messages was 4.7 percent - nearly six times the 2009 benchmark response rate of 0.82 for call-in advocacy emails.

Where do Subscribers Come From?

Outbound Messages = 1.6/month

Fundraising: ask subscribers to respond to a text with a special donation keyword (such as “PLEDGE” or “GIVE”)

Advocacy: ask subscribers to sign a petition or call a given decision-maker/advocacy target by either replying to the message with the text “CALL” or calling a special phone number

Informational: provide info about an issue, event or other breaking news

Go-to-Web: drive subscribers to visit a web page

Text Reply: ask subscribers to respond to a text message, but are not fundraising or advocacy appeals.

Advocacy Messaging

HRC Buyer’s Guide

2 Years: More than 18,000 requests for scores

HRC Fundraising Test

Conclusion: Text subscribers are more responsive & reinforcing the message via text works

Using Text to Drive Advocacy

Agenda

What is Geo-social?

Why Get in the Game?

• One million users and counting in the game!• Increased visibility in the social web (WOM)• Low cost rewards for activism• Creates loyalty

Get Started….

• Add your organization/campaign as a venue• Encourage staff/volunteers to check in• Create prizes for check-ins and mayorships• Suggest a “badge” to Foursquare• Set account preferences for Facebook and

Twitter

Foursquare Feeds

Don’t forget

• Swarm Badge parties• Managing venues• Leaving tips• Checking analytics• Data visualization

Speaking of Data Visualization…

• Modern storytelling• Infographics, videos, maps, etc.• Combine with open government data• Most orgs are sitting on mounds of data!

Use Online Tools to Visualize Data!• Make timelines! - Timepedia.org, Dipity.org• Make maps! – Google Maps• Make word clouds! – Wordle.com• Make photo collages! – Animoto.com• Make charts and graphs! – Swivel,

TracknGraph• Visualize Twitter – Twitterposter,

TwitterVision, Tweetstat

Open Up Your Data

• What data do you have?• API’s (Application Programming Interface)• Users can create / innovate with that data• Have a contest! Have an event around the

contest!

Speaking of Events… Host an Unconference!An unconference is a facilitated, participant-

driven conference centered on a theme or purpose. -Wikipedia

Gather influentials and grassroots activists around important issues for :

• Mobilizing around issue• Information sharing• Media/ blogger attention• Inspire new technology, collaboration

Agenda

Measuring for Success

So, let’s say that

Knowledge :: Power

Monitoring :: Measuring

Data :: Success

Google Analytics

Facebook Page insights

URL Shorteners

Nutshell Mail

Google Alerts

Listening Dashboard

Community Mapping

• Group: other organizations/partner, donors, volunteers, fundraisers, event attendees, etc.

• Their goal: why do they engage with you• Your goal: why do you engage with them• Tools: which platforms and tools do they

commonly use for online engagement (don't forget to include your website if they are visitors/donors/engagers there)

• Action: The action or connection that ties it together

Agenda

• Anything you want to see in action?

• Any organizations or examples we can look at?

• Any tools you want to visit together?

Questions

• Anything that didn’t make sense?

• Any organizations or examples you want to share?

• What was the most interesting, new or unexpected part of the presentation?

Thank you!

Connect with us any time:

Jessica: jbosanko@mrss.com - 917-438-4615

Shana: @Dcconcierge shanag@beekeepergroup.com

Amy: @amyrsward amy@amysampleward.org

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