World Usability Day Sao Paulo Hassan Yassine

COMO T

RADUZIR V

IA W

EB O

CONFORTO

, DIM

ENSÃO E

DESIG

N DOS P

RODUTOS?

HASSAN YASSIN

E

PROBLEM – HABIT

HABIT

•Touch

•Discuss

•Day out

PROBLEM – EXPECTATIONS

EXPECTATIONS

“Poor service at a physical store is taken less seriously than poor service in ecommerce” – Jack London, Ecommerce Forum 2013 Sao Paulo

SOLUTION - INNOVATION

Approach: • Hygiene factors

• Innovate in PROCESS and PRODUCT to stay ahead of the game and WOW your users

PROCESSCo-creationCustomer Development

PRODUCTBest-of-classBuying JourneyContextualizeConfidence

PROCESS – CO-CREATION

2 start-ups building on each other´s Core Competences:

Concept

Budget

Pilot

Global partnership

PROCESS – CUSTOMER DEVELOPMENT

Prioritize knowledge on User and Behaviour

>Don´t fly blind!

Personas

Survey

User diaries

Etc, etc

PRODUCT – BEST-OF-CLASS

Usability and Metrics Analysis

Product Development - Information Architecture

Incremental Features

Test and Iterate

Assume Leadership

Objective: Increase USER SATISFACTION

PRODUCT – BUYING JOURNEYBRAND vs ECOMMERCE – Online enabled Brand

>Point of reference, Returning customers

Horizontal Mix

• Explore

• Inspire

• Consider

• Buy

Vertical Mix

• Interchangeable content

• Storytelling

PRODUCT - CONTEXTUALIZE

“The modern day Product Page is a thing of the past”

1-click navigation: Still > Ambient > Room

VINE embed is no gimmick - Capture advantage, 800kb, edit as you go

PRODUCT - CONFIDENCE

Guide the user – Consultoras Oppa

Build brand around Design – Leilao Hackathon

DISCUSSION

Obrigado!