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WordPress Themes + Plugins
a Data Story
@prstrends#PressNomics
George OrtizFounder @prstrends
@prstrends#PressNomics
270,000WordPress Sites & Growing
@prstrends#PressNomics
Developers928
@prstrends#PressNomics
Understanding the Ecosystem
@prstrends#PressNomics
Average abandonment percentage for themes
65%
@prstrends#PressNomics
Average abandonment percentage for plugins
43%
@prstrends#PressNomics
Why the Difference?
@prstrends#PressNomics
You loose 20% of visitors with each step.
@prstrends#PressNomics
Ways to Improve
@prstrends#PressNomics
Make Updates Painless
@prstrends#PressNomics
Focus on making a simple UX with minimal
steps.
@prstrends#PressNomics
PressTrends.me - Feedback UX
Include dummy data.
@prstrends#PressNomics
Low Abandonment = Revenue
@prstrends#PressNomics
WooCommerce - Extensions
Easy Digital Downloads - Extensions
Average Plugins7
@prstrends#PressNomics
PressTrends.io Dashboard
The top plugins still most widely used are SEO/Analytics related.
@prstrends#PressNomics
PressTrends.io Dashboard
Build Partnerships based on Usage
@prstrends#PressNomics
Average Posts Published Per Month
32@prstrends#PressNomics
of posts receive comments
@prstrends#PressNomics
57%
of sites have less than 50 posts and 50 comments.
84%
@prstrends#PressNomics
We’re slowly moving towards data-driven design
@prstrends#PressNomics
How Does WordPress currently perform?
@prstrends#PressNomics
average spam rate
@prstrends#PressNomics
43%
average bounce rate
@prstrends#PressNomics
50%
average load time
@prstrends#PressNomics
0:08
We know which themes perform the best.
@prstrends#PressNomics
Olya by WooThemes - Lowest load time among photography themes
Photocrati - Lowest bounce rate among photography themes
We’re already delivering these to users as
suggestions.
@prstrends#PressNomics
PressTrends.me - Suggestions
Are you developing with these in mind?
@prstrends#PressNomics
WordPress Themes + Plugins
a Data Story
@prstrends#PressNomics
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