WordPress Solutions for Startups

Startup?Organisasi sementara yang lagi mencari bisnis model yang scalable, repeatable,

profitable

(Steve Blank, “The Startup Owner’s Manual”)

Startup needs

• Fast Prototyping• Multiple Iterations• Bootstrapping: Cheap (or free!)

solutions please!• Gathering customer feedbacks

What WordPress offers• Famous 3 minutes install• Documentations• Huge ecosystem• FREE!• Install base so huge, that non-

WordPress solutions usually supports WP (plugin, tutorials, etc)

WordPress can either be your:

• Temporary, cheap, quick solution• Permanent, main engine

1.The Obvious Solutions2.Getting Deeper3.Solusi buat coders level elegan

1. The Obvious Solutions

Blogging

• Install yourself• WordPress.com

Blogging

• Install yourself: More customization. More maintenance

• WordPress.com: Less customization. Less maintenance

Pros & Cons

Information Sites

• WordPress.org theme directory: 2000+ themes (All free!)

• WordPress.com themes: 200+ themes• TF: 3400+ themes• CM: 500+ themes

(October 2013 data)

Just go grab a theme!

Social Networking

• User profiles• Activity stream• Friend system• Group system• Extensible via plugin & themes, just

like WordPress!

http://buddypress.org

my.telegraph.co.uk

• 130,000 active users• 3000 regular blogger• 5000-10,000 daily commenters

(http://wp.smashingmagazine.com/2012/09/26/buddypress-one-plugin-five-communities/)

Forum with bbPress

• Fully integrated with WP• Lightweight• Spam protection• Extensible via plugins and themes

http://bbpress.org/

Forum with bbPress

• Fully integrated with WP• Lightweight• Spam protection• Extensible via plugins and themes

http://bbpress.org/

P2 theme

Beau Lebens: "We have 150+ of them at Automattic""80%+ of our internal communication happens via P2"

Coming Soon: O2

http://www.slideshare.net/beaulebens/o2-wcsf2013

O2Exist as a network • Cross-site Search • Cross-posting • Keyword + Name Notifcations • Shared Tags • Email Integration/Following models • Special syntaxes • One-liner media handling

http://www.slideshare.net/beaulebens/o2-wcsf2013

II. Getting Deeper

Landing Pages

• Use a theme• Connect to email list manager• Use analytics to check conversion• Use Theme Test Drive / Coming Soon

plugin to work behind the scene

Selling Things!

• Physical• Digital• Memberships

Physical

• 1,500,000+ downloads• 210 extensions• A LOT of themes

http://woothemes.com/woocommerce

Digital

• Free!• Reporting• Gateways• Sell licenses (for selling apps)• bisa di-theme-kan

http://easydigitaldownloads.com

MembershipRestrict Content Pro

• Membership Management• Multiple subscriptions• Payment trackings

http://pippinsplugins.com/restrict-content-pro-premium-content-plugin/

Gathering Feedbacks

free with paid options: Polldaddyhttp://polldaddy.com

paid, awesome: GravityFormshttp://gravityforms.com

III. Buat Coder Level Elegan

A/B Testing

• Testing small variations elements on a page

• Red button? Green button?• See which one converts best

A/B Testing with WordPress

Code your own:

http://www.stumiller.me/simple-ab-testing-in-wordpress-with-google-analytics-site-experiments/

http://www.wpbeginner.com/wp-tutorials/how-to-ab-split-testing-in-wordpress-using-google-analytics/

A/B Testing with WordPress

Use a plugin:

AB Press Optimizer

http://abpressoptimizer.com

WordPress as Web Apps Framework

The future of WordPress is making it as an app framework

(Matt Mullenweg, Le Web 2012 interview)

http://www.youtube.com/watch?v=DABu2TFijZo

WordPress as Web Apps Framework

Already comes with built-in functions and APIs:

• Membership• Security• Pretty URLs• Admin• Lotus Framework? :p• etc

Thank YouHafiz Rahman / @hfz