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http://YourWebsiteEngineer.com | In this presentation, I show the benefits of starting a podcast as well as how easy it is to set up.
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Podcasting and WordPressDustin Hartzler (@DustinHartzler)
Twitter Hashtag: #WCNC
About Me
✓ My Name is Dustin Hartzler
✓ Full-time WordPress developer and podcaster
✓ My success of becoming a website developer has come from my podcast
Free Download
✓ http://YourWebsiteEngineer.com/wcnc
ARE YOU READY?
Overview
✓ What are the Benefits
✓ The Set Up
✓ Necessary Equipment
✓ Step-by-Step Workflow to Create a New Episode
What is a Podcast?
✓ A podcast is a series of digital media files (either audio or video) that are released in episode and usually delivered through web syndication feeds
Podcasting is one of the hottest things in social media
Benefits of Podcasting
✓ Podcasting is one of the most intimate connection to your audience. Hearing your voice builds rapport
✓ Creating the content is easy
✓ Audio is available 24 hours a day
“I feel like I know you”
Benefits of Podcasting
✓ Millions of people commute to work
✓ Easy to consume
✓ Much easier to become an “expert” in iTunes
420 Million Active Blogs vs 250,000 Podcasts
Benefits of Podcasting
✓ It’s easy to determine you are a thought leader
✓ Attract new followers
✓ Podcasting helps you to improve your speaking skills
People can agree to have you send your message
Do You Read Tweets?
Do You Read Blogs?
Convinced Yet to Start a Podcast?
Exposure
✓ Discoverability
✓ Stickability
✓ Sharability
Discoverability
✓ SEO
✓ Artwork
✓ Related Shows
✓ Rankings
SEO
✓ iTunes is a search engine
✓ Need a great title
✓ WordPress Resource: Your Website Engineer
Artwork
Related Shows
Rankings
✓ New and Noteworthy
✓ What’s Hot
Stickability✓ Sound quality
✓ Too much fluff
✓ Valuable content
✓ Actionable tips
✓ Social Proof
✓ Keep engage during the show (pause, repeat yourself, voice volumes)
Sharability
✓ Create something worth sharing
✓ Make it easy to share
Overview
✓ What are the Benefits
✓ The Set Up
Additional Hosting Package
✓ Online storage for all your digital content
✓ libsyn.com
✓ Starts at $5/mo. for 50mb of content
Configure RSS
✓ RSS stands for Really Simple Syndication
✓ It’s a powerful feature built into WordPress
✓ http://YourWebsiteName.com/feed
Configure RSS
And More!
Configure RSS
Submit to Podcast Directories
Submit to Podcast Directories
Submit to Podcast Directories
✓ Blackberry - http://rimpodcast.quickplay.ca/rimpodcasting/
✓ Zune Podcast Directory - Email podcasts@microsoft.com
✓ Stitcher - http://www.stitcher.com/contentProviders.php
✓ And More!
Install PowerPress Plugin
✓ Blubrry PowerPress brings the essential features for podcasting to WordPress including full iTunes support, web audio/video media players and more.
✓ http://wordpress.org/extend/plugins/powerpress/
Overview
✓ What are the Benefits
✓ The Set Up
✓ Necessary Equipment
BeginnersPhone Headset Mic Computer
OR
IntermediateMicrophone Mixer
Computer
Audio Input
Skype, Music, etc.
Listen to the MixHeadphones
Headphones
Record
Serious PodcasterMicrophone Mixer
Computer
Audio Input
Skype, Music, etc.
Listen to the MixHeadphones
Headphones
Record
Overview
✓ What are the Benefits
✓ The Set Up
✓ Necessary Equipment
✓ Step-by-Step Workflow to Create a New Podcast
Step #1
✓ Prepare for show
Step #2
✓ Record Audio (or video)
Step #2Phone Digital Recorder Computer Software
Step #3
✓ Edit File (if necessary)
✓ Convert to .mp3
Step #4Computer Software
Step #4
✓ Tag media file
Step #4
✓ ID3 Editor
✓ pa-software.com
Step #5
✓ Upload to 3rd Party Host
✓ You will get a direct link to your episode
Step #6
✓ Create a new blog post (show notes)
Step #7
✓ Add audio URL to PowerPress Plugin
Step #8
✓ Publish Blog Post
Keys for Consistency
✓ Schedule regular content creation times
✓ Make creation a habit
✓ Schedule topics ahead of time
✓ Have a template for your show
Thank you!✓ For more free WordPress information:
✓ Listen to Your Website Engineer Podcast
✓ Go to YourWebsiteEngineer.com
✓ What do you want to learn? Email: Dustin@YourWebsiteEngineer.com
Any Questions?
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