Wijze Case: SEA

Search engine advertising

WIJSdigital agency

‣ digital agency

‣ everything online

‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...

‣ 54 FTE (june 2012)

‣ focused on results (sales, leads, conversions)

‣ strong methodology - user centered approach

‣ integrated process and teams

Tweet-style Summary

Process

Operate

Operate

Traffic SEO, SEA, social advertising, affiliate marketing...

Optimize analytics, A/B testing, continuous development...

Engage social media, e-mail marketing...

integrated approach!

Traffic

Search engine advertising

Search engine advertising

Search engine advertising

1 month of data, compared with same month last year.

Search engine advertising

Search engine advertising

37% more

revenue

Search engine advertising

37% more

revenue

Search engine advertising

37% more

revenue

with 15%

less budget

‣ develop and roll out adwords campaign structure

‣ keyword research

‣ set up content network and remarketing campaigns

‣ testing with different ads

‣ increase ROI based on analytics data

‣ set up ad planning based on conversion data

What we did

Search engine advertising

Search engine advertising

Search engine advertising

Search engine advertising

1 million euro

more revenue

Search engine advertising

1 million euro

more revenue

Search engine advertising

1 million euro

more revenue

with the

same budget

How?

Search engine advertising

Search engine advertising

Search engine advertising

Average value from

€172 to €182

Search engine advertising

Average value from

€172 to €182

Search engine advertising

Conversion rate

from 9% to 13%

Average value from

€172 to €182

Search engine advertising

Conversion rate

from 9% to 13%

Average value from

€172 to €182

Search engine advertising

Conversion rate

from 9% to 13%

Average value from

€172 to €182

6% less visitors...

Search engine advertising

Conversion rate

from 9% to 13%

Average value from

€172 to €182

6% less visitors...

Search engine advertising

Conversion rate

from 9% to 13%

Average value from

€172 to €182

6% less visitors...

CTR from 4,21%

to 1,73%...

Search engine advertising

Conversion rate

from 9% to 13%

Average value from

€172 to €182

6% less visitors...

CTR from 4,21%

to 1,73%...

Less but better visitors!

Why SEA?

Search engine advertising

Search engine advertising

Every visitor

costs €0,23.

Search engine advertising

Every visitor

costs €0,23.

Search engine advertising

Conversion rate (SEA

visitors only) is 10%.

Every visitor

costs €0,23.

Search engine advertising

Conversion rate (SEA

visitors only) is 10%.

Every visitor

costs €0,23.

1 in 10 visitors

buys something.

Search engine advertising

Conversion rate (SEA

visitors only) is 10%.

Every visitor

costs €0,23.

1 buyer costs €2,3.

1 in 10 visitors

buys something.

Search engine advertising

Conversion rate (SEA

visitors only) is 10%.

Every visitor

costs €0,23.

1 buyer costs €2,3.

1 in 10 visitors

buys something.

Search engine advertising

Conversion rate (SEA

visitors only) is 10%.

Every visitor

costs €0,23.

1 buyer costs €2,3.

1 in 10 visitors

buys something.

Is margin on average

sale higher than €2,3?

Search engine advertising

Conversion rate (SEA

visitors only) is 10%.

Every visitor

costs €0,23.

1 buyer costs €2,3.

1 in 10 visitors

buys something.

Is margin on average

sale higher than €2,3?

If yes: start with SEA!

Process

We deliver strategy, execution and tools to help you score in digital.

We will make you awesome in digital.

Questions?

Wijs bvba

Voorhavenlaan 31/3

9000 GENT

09 335 22 80

09 330 09 83

http://wijs.beinfo@wijs.be

BE 0473.071.275