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My presentation at the Butler Symposium on Collaboration, May 09
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Jasper Westaway, CEO oneDrum
Why Collaboration is Broken(or why email is broken)
I am not a collaborator
• Terrible word
• Only if you make me
• Actually, collaboration is ubiquitous
• Collaboration is at an inflection point
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Collaboration is broken, collaboration should…
• Be about working together to make things better
• Fit us
• Enhance, not reinvent
© oneDrum Limited. 2009. All rights reserved. 3
© oneDrum Limited. 2009. All rights reserved. 4
How do we collaborate today? (Hint: badly)
Repositories
Web apps
Why is email the dominant form?
• On demand
• Low entry to conversation
• Low entry document management
• Compliance
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Why email drives us to the edge
• Can’t manage the conversation
• Poor way of managing documents
• Stop swimming and drown
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Selecting the right gear
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Informal
Formal
SynchronousNarrow
Broad Asynchronous
Lifecycle of a conversation
Why is collaboration broken?
• 90% of collaboration is email
• Existing platforms designed for different age
• New tools still on upslope
• The conversation is broken
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What the solution looks like
• Fits the user
• Fits the task
• Welcomes others
• Seamless
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Ergocentric
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I wonder…
Err.. How do I?
Ad Hoc Structured
Make it so
Transparency
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Make the world a better place
• Put users in control
• Fit the user
• Leave the door open
JasperWestaway.com
register for the beta at oneDrum.com
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