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We Will Discuss »- Why APIs are important to your organization?- Which strategy is right for you: Internal, Partners, Customers or Open API?- Frameworks and how to map your API strategy to your objectives and target channelsAre you taking advantage of the growing wave of mobile, social and cloud computing? Are you ready for whatever comes next? APIs are one of the most important technologies a business can use to reach new customers, expand partnerships and leverage existing investments in information technology. In this webcast, we'll introduce the core concept of APIs and discuss common patterns of business value.
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Why APIs
April 12, 2012
Brian Mulloy
@landlessness
Apigee
@apigee
groups.google.com/group/api-craft
youtube.com/apigee
IRC Channel#api-crafton freenode
mobile social cloud ubiquity
You need a strategy for the explosion in consumption.
iPad Android, iPhone, Xbox, …
FacebookTwitter, Linkedin, Foursquare, …
GrouponAmazon, salesforce.com, PayPal, …
iPad iPhone, Wii, …
FacebookTwitter, Linkedin, Foursquare, …
GrouponAmazon, salesforce.com, PayPal, …
Android Android, iPhone, Xbox, …
LinkedInTwitter, Linkedin, Foursquare, …
SalesforceAmazon, salesforce.com, PayPal, …
Do business in the customer’s full context.
Customers
You
Align your investments with your customers.
Example iPad app
Your Product Your Partner
Facebook PayPal
iPad
What About Android?
Your Product
Your Partner
Facebook PayPal
iPad
Your Product Your Partner
Facebook PayPal
Android
And LinkedIn?
Your Product
Your Partner
LinkedIn PayPal
iPad
Your Product Your Partner
LinkedIn PayPal
Android
Your Product
Your Partner
Facebook PayPal
iPad
Your Product Your Partner
Facebook PayPal
Android
And Another Partner?
Your Product Your Partner A
LinkedIn PayPal
Android
Your Product
Your Partner A
LinkedIn PayPal
iPad
Your Product Your Partner A
Facebook PayPal
Android
Your Product
Your Partner A
Facebook PayPal
iPad
Your Product Your Partner B
LinkedIn PayPal
Android
Your Product
Your Partner B
LinkedIn PayPal
iPad
Your Product Your Partner B
Facebook PayPal
Android
Your Product
Your Partner B
Facebook PayPal
iPad
And Another Product?
Your Product A Your Partner A
LinkedIn PayPal
Android
Your Product A Your Partner A
Facebook PayPal
Android
Your Product B Your Partner A
LinkedIn PayPal
Android
Your Product B Your Partner A
Facebook PayPal
Android
Your Product A
Your Partner A
LinkedIn PayPal
iPad
Your Product A
Your Partner A
Facebook PayPal
iPad
Your Product B
Your Partner A
LinkedIn PayPal
iPad
Your Product B
Your Partner A
Facebook PayPal
iPad
Your Product A Your Partner B
LinkedIn PayPal
Android
Your Product A Your Partner B
Facebook PayPal
Android
Your Product B Your Partner B
LinkedIn PayPal
Android
Your Product B Your Partner B
Facebook PayPal
Android
Your Product A
Your Partner B
LinkedIn PayPal
iPad
Your Product A
Your Partner B
Facebook PayPal
iPad
Your Product B
Your Partner B
LinkedIn PayPal
iPad
Your Product B
Your Partner B
Facebook PayPal
iPad
Resources Required
Internal Systems
Web
Mobile & Social Ubiquity
The Big Bet of Yesterday
Scarce, Expensive
Technology
Big Budget
High Risk
Lots of Potential
Long-Term
Project
Many Bets of Today
Cheap, Ubiquitous Technology
Iterative Budgets
Low Risk
Quick Results
Small, Focused Projects
How to Do It All?
Direct Indirect
Mobile
Social
Cloud
API
People Apps
The App Economy
AppStore
I want apps.
People Apps
The App Economy
AppStore
I am competitive.
People Apps
The App Economy
AppStore
I am changing everything.
People
Apps
The App Economy
AppStore
AppDeveloper
I make apps.
People AppsInternalSystems
The App Economy
AppStore
I want to be in apps.
AppDeveloper
People
AppsInternalSystems
The App Economy
AppStore
AppDeveloper
I want easy access.
People
AppsInternalSystems
The App Economy
AppStore
AppDeveloper
IT
I want easy access. I want security.
People
AppsInternalSystems
The App Economy
AppStore
AppDeveloper
IT
I want security & accessibility.
People
AppsInternalSystems
The App Economy
AppStore
AppDeveloper
API Team
I provide security & easy access.
API
Application Programming Interface (API)
Browser
Web Site
Ubiquity
<!DOCTYPE html><html data-nav-highlight-class-name="highlight-global-nav-home"> <head> <title>Twitter</title><meta http-equiv="X-UA-Compatible" content="IE=edge”>…
Web UI & APIUser Interface (UI)
Application Programming Interface (API)
http://twitter.com/#!/jack/status/20 http://api.twitter.com/1/statuses/show/20.json
{ "created_at": "Tue Mar 21 20:50:14 +0000 2006", "id": 20, "id_str": "20", "text": "just setting up my twttr", "source": "web",…
People
AppsInternalSystems
The App Economy
AppStore
AppDeveloper
IT
I am competitive.
APIWorld of
APIs
People
APITeam
APIAppWorld of
APIsApp
StoreInternalSystems
AppDeveloper
API Value Chain
AppUser
APITeam
APIAppWorld of
APIsApp
StoreInternalSystems
AppDeveloper
Application Developers are Kingmakers
API Initiatives
Internal Partners Customers Open
Internal
Loners
• No developers
• No problem
Departments
• Less planning
• More doing
IT
• Agile
• and Stable
PartnersChannels
• More reach
• New revenue
Extenders
• Expand footprint
• Strategic offerings
Completers
• Plug holes
CustomersInnovation
• Innovative Apps
• Extend Features
Integration
• Data Sync
• Business Process
Batch Kickstart
• Upload data
• Upload users
Open
Breakthroughs
• Huge crowds
• Wait and see
Niches
• Niche developers
• Niche solutions
Directed
• Inspire research
• Solve problems
Internal
Partners
Customers
Open
Enterprise API Engine
THANK YOUSubscribe to API webinars at:
youtube.com/apigee
THANK YOUIRC#api-crafton freenode
THANK YOUQuestions and ideas to:
groups.google.com/group/api-craft
THANK YOUContact me at:
@landlessnessbrian@apigee.com
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