When Scrum Team doesn’t love own mobile product

When Scrum Team doesn’t love own mobile product

Michał Aleksander Design Team Manager at

Pearson English Technologies

A Story…

…based on true experiences

UX DESIGNER

UX RESEARCHER

SCRUM TEAMPRODUCT OWNER

This can happen in every company…

When we can hear: “We’ve got Scrum”

But in fact they are still “Business” prisoners in new kind of teams

CONTROL

Trust me, I know

We need more money

NEED

YOUMy boss wants it

My Roadmap

I have a mortgage

We know what and why TO

WE

JUST DO IT.

THEN SCRUM TEAM MAY NOT BE IN LOVE WITH

OWN PRODUCT

And it’s ready for affair…

HOW CAN WE CHANGE THAT?

THE TEAM NEEDS INFORMATION AND

TRANSPARENCY

THE TEAM NEEDS TO UNDERSTAND WHY THEY DO THEIR JOB.

That’s why every Business Requirement should have an explanation.

Sharing an information is not equal to lose control over product development.

THE TEAM NEEDS TO FOCUS ON VALUE

PRODUCT

Tasks on Jira

Code Review

WHAT

IS NOTCompany WiFi

Sprints

Bounce rate

Business ValueOUR

THIS IS

Users have needs and expectations but they also collect an experience from digital products….

…and no one wants to have bad memories

EVERYONE WANTS TO BE A PRODUCT DESIGNER NOWADAYS.

BUT WE ARE NOT USERS.

WE NEED TO FOCUS ON USERS.

FOCUSING ON SOMETHING DETERMINES WHAT VALUE WE CAN

SEE.

THE TEAM NEEDS TO BE ENGAGED

YOU WILL BE SUPRISED BUT WE HAVE NEVER STOPPED BEING KIDS

AND KIDS WANT TO PLAY AND BE A PART OF A GROUP

The Team should be a part of design workshops.

…and have to speak loud about technical limitations.

THE TEAM NEEDS TO BE TRUSTED

GIVE THEM A SPACE

THANK YOU

QUESTIONS?MICHAL.ALEKSANDER@PEARSON.COM