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Extending the Shelf Life on Your Content Marketing
Maggie Jones, Marketo@maggiejonezzz
When Good Content Goes Bad
1) Create Evergreen Content
2) Set Yourself Up to React
3) Become a Content Makeover Artist
1) Create Evergreen Content
2) Set Yourself Up to React
3) Become a Content Makeover Artist
evergreen
News jackingStats/reports Current trends/fads
Getting Started
1) FAQs2) Instructions/How To’s3) Indexes/Glossaries
1) Create Evergreen Content
2) Set Yourself Up to React
3) Become a Content Makeover Artist
1) Create Evergreen Content
2) Set Yourself Up to React
3) Become a Content Makeover Artist
Before After
Repurpose “Big Rock”
Content
Definitive Guide to MA:
Webinars:
Ebooks:
Infographics:
1) Create Evergreen Content
2) Set Yourself Up to React
3) Become a Content Makeover Artist
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